Visual Identity & Branding
Contact for pricing
About this service
Summary
I will work closely with you to create a visual identity that captures the essence of your business and resonates with your target audience. My friendly and professional approach ensures that the entire process is smooth and enjoyable, resulting in a brand identity that you can be proud of!
This service is ideal if you:
Just started your business
Want a rebranding of your existing business
Plan to expand and need a scalable brand identity
Seek a responsive partner with attention to detail
Process
Discovery: I start by getting to know your business or start-up, its values, target audience, and unique selling propositions. This helps me understand your vision and goals for the brand identity.
Research: I conduct thorough research to gain insights into your industry, competitors, and market trends. This knowledge forms the foundation of my creative direction.
Mood Board Presentation: Based on the research findings, I create a mood board that visually represents the overall look and feel of your brand. This serves as a starting point for the design process and helps us align our vision.
Feedback: I present the mood board to you. This is an opportunity for you to provide feedback and share your thoughts on the direction.
Concept Development: Based on your feedback, I develop initial design concepts for your brand. I explore various visual elements, styles, and themes that align with your brand identity.
Design Refinement: After hearing your thoughts and insights, I refine the chosen direction, incorporating your suggestions and preferences.
Finalization: Once you are satisfied with the refined design, I finalize the brand identity elements and prepare them for delivery.
What's included
Brand Guidelines Document
A PDF file with colors, logos, typography, and brand guidelines to ensure consistency in your branding.
Logo Design
I will work with you to create a logo that suits your business or personal needs. You will receive sketches and updates throughout the design process to ensure alignment on style and aesthetics.
Typography
Fonts selected for use across your branding. Fonts suggested and chosen specifically for headings, subheadings, and paragraph text.
Color Palette
Your brand's primary colors and accent colors to use across all mediums.
Example projects
Skills and tools
Brand Designer
Visual Designer
Design Systems
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe XD
Figma
Industries
Internet
Work with me
More services