Branding Kit

Eni Ajayi

Starting at

525

About this service

Summary

A Brand Kit is perfect for new or existing brands looking to build or refine their visual identity. I’ll work closely with you every step of the way to ensure the final result reflects your vision and feels truly aligned with your brand.

Seeing founders take this bold, exciting step toward growing their brand is always inspiring — and I’m honored to take that journey with you.

Process

Discovery Call

We’ll kick things off with a call to dive into your brand’s mission, values, and goals. This helps me understand your vision and build a foundation for a brand that feels true to you.

Moodboards

Based on our conversation, I’ll create and share a selection of mood board samples tailored to your brand direction. You’ll be asked to choose your top two, which will guide the visual tone and feel of your brand identity.

Drafts

You'll receive initial branding concepts tailored to your style and goals. From there, you can choose your favorite direction, and we’ll refine it to better match your vision if needed.

Revisions

A full brand presentation will be shared for your review. You’ll have up to 3 rounds of revisions to make sure every detail feels just right.

Delivery

Once everything is finalized, all brand assets will be organized and delivered via Playbook, giving you easy access to your new brand files anytime.

What's included

Brand Guidelines
A document defining all listed deliverables and guidelines how to use them.
Logo Suite
Includes: Primary Logo: To be used first if space allows for it. Use it on websites, headlines, stationery, signage, etc. Secondary Logo: To be used when the primary logo does not fit, use it on websites, printed materials, and smaller dimensions. Icon: Used for smaller spaces that need simple, functional branding.
Color Palette
A set of colors, carefully selected to match your brand's values and define your identity. Codes in HEX, CYMK and RGB format for flexibility.
Typography
Primary and secondary fonts that complement you brands identity. Font hierarchy and pairing guidelines.
Mockups
Think of this as a "preview" that helps you see your logo in real world scenarios. Examples include business cards, t-shirts, hats, storefronts, candle jars, etc.
Brand Pattern
A seamless pattern created just for you. It typically includes variations of your logo used to create the pattern.
Final Files
All logo files in different (JPG, PNG, EPS, AND PDF) formats for flexibility. Brand guidelines in PDF for easy sharing. Font files (only if free fonts are used). Mockups in picture format.