What's included

• Campaign Planning and Strategy

  Marketing campaign roadmaps. Project charters and objectives. Detailed workback schedules and timelines. Campaign briefs for creative and marketing teams.

• 2. Workflow and Process Optimization

  Managing collaboration between creative, production, marketing, and analytics teams. Scheduling and leading project kickoffs, status meetings, and retrospectives. Centralized communication via project management tools (Asana, Monday.com, etc.).

• 4. Budget Management

  Detailed budget forecasts for campaigns or projects. Cost analysis and optimization recommendations. Resource allocation plans.

• 5. Asset Management

  Development and maintenance of marketing asset libraries. Creation of asset matrices or catalogs for easy tracking. Ensuring brand consistency and adherence to guidelines.

• 6. Performance Tracking and Reporting

  Custom dashboards using tools like Google Analytics or Tableau. Campaign performance summaries and actionable insights. Marketing KPIs and ROI analysis.

• 8. Go-to-Market (GTM) Strategy

  Launch plans for new products or campaigns. Competitive analysis reports. Target audience personas and segmentation.

• 9. Vendor and Partner Coordination

  RFPs (Requests for Proposal) and vendor evaluations. Coordination of external agencies or freelancers. Onboarding and oversight of third-party collaborators.

• 10. Campaign Execution

  Overseeing end-to-end execution of multi-channel campaigns. Ensuring deliverables are on time, within scope, and on budget. Post-mortem reports and campaign wrap-ups.

• Full Marketing Audits

  A roadmap with a full audit of marketing programs and suggestions.

• Project Rescue Services

  Support when campaign is in crisis.

• International Campaigns (French, Middle Eastern Markets)

  Multi-regional campaign coordination. Translation services.