Integrated Marketing Campaigns & Project ManagementMena Rizk
Mena specialized in executing integrated marketing campaigns, utilizing a strong background in project management and understanding vulnerable populations.
What's included
Campaign Planning and Strategy
Marketing campaign roadmaps.
Project charters and objectives.
Detailed workback schedules and timelines.
Campaign briefs for creative and marketing teams.
2. Workflow and Process Optimization
Managing collaboration between creative, production, marketing, and analytics teams.
Scheduling and leading project kickoffs, status meetings, and retrospectives.
Centralized communication via project management tools (Asana, Monday.com, etc.).
4. Budget Management
Detailed budget forecasts for campaigns or projects.
Cost analysis and optimization recommendations.
Resource allocation plans.
5. Asset Management
Development and maintenance of marketing asset libraries.
Creation of asset matrices or catalogs for easy tracking.
Ensuring brand consistency and adherence to guidelines.
6. Performance Tracking and Reporting
Custom dashboards using tools like Google Analytics or Tableau.
Campaign performance summaries and actionable insights.
Marketing KPIs and ROI analysis.
8. Go-to-Market (GTM) Strategy
Launch plans for new products or campaigns.
Competitive analysis reports.
Target audience personas and segmentation.
9. Vendor and Partner Coordination
RFPs (Requests for Proposal) and vendor evaluations.
Coordination of external agencies or freelancers.
Onboarding and oversight of third-party collaborators.
10. Campaign Execution
Overseeing end-to-end execution of multi-channel campaigns.
Ensuring deliverables are on time, within scope, and on budget.
Post-mortem reports and campaign wrap-ups.
Full Marketing Audits
A roadmap with a full audit of marketing programs and suggestions.
Project Rescue Services
Support when campaign is in crisis.
International Campaigns (French, Middle Eastern Markets)
Multi-regional campaign coordination.
Translation services.
Mena's other services
Contact for pricing
Tags
Basecamp
Jira
monday.com
Slack
Trello
Product Manager
Program Manager
Project Manager
Service provided by
Mena Rizk Toronto, Canada
Integrated Marketing Campaigns & Project ManagementMena Rizk
Contact for pricing
Tags
Basecamp
Jira
monday.com
Slack
Trello
Product Manager
Program Manager
Project Manager
Mena specialized in executing integrated marketing campaigns, utilizing a strong background in project management and understanding vulnerable populations.
What's included
Campaign Planning and Strategy
Marketing campaign roadmaps.
Project charters and objectives.
Detailed workback schedules and timelines.
Campaign briefs for creative and marketing teams.
2. Workflow and Process Optimization
Managing collaboration between creative, production, marketing, and analytics teams.
Scheduling and leading project kickoffs, status meetings, and retrospectives.
Centralized communication via project management tools (Asana, Monday.com, etc.).
4. Budget Management
Detailed budget forecasts for campaigns or projects.
Cost analysis and optimization recommendations.
Resource allocation plans.
5. Asset Management
Development and maintenance of marketing asset libraries.
Creation of asset matrices or catalogs for easy tracking.
Ensuring brand consistency and adherence to guidelines.
6. Performance Tracking and Reporting
Custom dashboards using tools like Google Analytics or Tableau.
Campaign performance summaries and actionable insights.
Marketing KPIs and ROI analysis.
8. Go-to-Market (GTM) Strategy
Launch plans for new products or campaigns.
Competitive analysis reports.
Target audience personas and segmentation.
9. Vendor and Partner Coordination
RFPs (Requests for Proposal) and vendor evaluations.
Coordination of external agencies or freelancers.
Onboarding and oversight of third-party collaborators.
10. Campaign Execution
Overseeing end-to-end execution of multi-channel campaigns.
Ensuring deliverables are on time, within scope, and on budget.
Post-mortem reports and campaign wrap-ups.
Full Marketing Audits
A roadmap with a full audit of marketing programs and suggestions.
Project Rescue Services
Support when campaign is in crisis.
International Campaigns (French, Middle Eastern Markets)
Multi-regional campaign coordination.
Translation services.
Mena's other services
Contact for pricing