What's included

• Strategy

  Behind every good website there's a well planned strategy for the brand. Strong planning helps in setting clear goals, metrics, and expectations. What's include on this phase: - Exploratory workshop - Define global strategy for the brand

• Brand strategy

  A comprehensive brand strategy is essential for any business looking to establish a strong and memorable presence in the market. What's included on this phase: - Exploratory workshop - Brand positioning - Communication objectives & goals

• Website strategy

  Define a website strategy is crucial for the success of a project. It sets the foundation for achieving business objectives and meeting user needs effectively. - Define website goals & objectives - Content strategy - Visual direction - StoryBrand workshop - Competition analysis

• Research

  Research is crucial as it allows you to understand your target audience, their preferences, and behaviours. By gathering and analysing data through research, we can identify market trends, competitive landscape, and opportunities for growth. - Desk research & demographics - Google analytics

• Content strategy & Information architecture

  A good content strategy is essential for effectively communicating your brand's message, engaging with your users, and conduce them to desired actions. Information architecture, on the other hand, focuses on organising, structuring, and labeling content in a way that makes it easy for users to find what they are looking for. What's included on this phase: - Content planning workshop - Define brand tone & voice - Sitemap - Navigation (Content production is not included)

• Art direction

  During this phase, I can bring your website to life by giving it a cohesive look and feel that aligns with the brand and engages the users. It sets the tone for the overall user experience and helps in creating a visually appealing and user-friendly website. What's included on this phase: - Art direction - Typography indication - Colours - Imagery & Illustration direction - Layout - Mood board

• Wire-framing

  Wireframes provide a clear outline of your website's structure, layout, and functionality. They act as a point of reference for discussions, allowing clients to provide feedback and make changes early in the design process before moving forward, reducing risk. What's included on this phase: - Low fidelity prototypes (to validate the idea) - Medium fidelity prototypes (to validate interactions)

• Visual design

  During the visual design phase, we will bring your website to life through the creation of high-fidelity prototypes. This pivotal stage will involve the delivery of detailed and polished page designs that will capture the essence of your brand and provide a visual representation of your desired online presence. What's included on this phase: - Fonts - Colour palette - Website concept (home page) - Rest of the website pages - Responsive design