The brand kit will allow you to create a visual identity for your business to aid in client acquisition and brand recognition.

1.BRAND QUESTIONNAIRE (week 1)

Our brand design process begins with a brand questionnaire to aid in our understanding of your story, goals, and brand positioning.

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2.VISUAL POSITIONING (week 2)

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After we synthesize the questionnaire and brand positioning we will begin the process of visual positioning. We will gather three design directions and present them via moodboards to you.

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3. FEEDBACK CALL (week 2)

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We want to hear all of your thoughts regarding the moodboards- What elements of each direction did you like? What don't you like?

4. DESIGN PHASE (week 3)

After gaining clarity in the visual direction the client prefers, we will create three art directions that include the following elements: logo, submark, color palette, and typography palettes.

5. PRESENTATION AND FEEDBACK (week 3)

We will present our art directions crafted for your brand and will discuss what elements you like or dislike to allow us to solidify the visual direction to take your brand.

6. POLISHING (week 4)

From your feedback we will create one cohesive direction that includes a logo, sub-mark, color palette, typography palette, and two forms of application (client chosen).

7. PRESENTATION AND FEEDBACK (week 4)

From your feedback we will create the final cohesive direction that includes a logo, sub-mark, color palette, typography palette, and two forms of application (client chosen).

8. FINAL DESIGN (week 5)

We will present our final designs and you will receive your final design assets to execute your visual identity.