What's included

• Primary Logo

  Through carefully chosen colors, typography, and imagery, the primary logo communicates the brand’s core message and ethos. Three logo options are presented, with up to three revisions of the chosen design.

• Alternate Logo

  A complimentary or simplified variation of the brand's primary mark is created. Alternate design focuses on concept, color, and mood, and relies on the brand identity as a whole to tell its story. Alternate logos will usually come in 1:1 ratio, making it a good fit for profile photos, favicons, etc.

• Mockups

  Each logo concept is placed on a carefully selected mockups that depict the artwork from various perspectives and situations. Mockups also assist with tying the logo and other brand elements together as one identity.