Standard Brand Identity Package

Andrew Goh

(0)

Starting at

3,800

About this service

Summary

A brand identity is what sets your brand apart from others, and creates a memorable and recognizable experience for your audience. A logo is one thing, but the look, feel, and presentation of your brand as a whole is what makes up your visual identity!

In this package, I will collaborate with you to create a custom logo and full visual brand identity system tailored to your business. This includes logo design and iterations, a complete brand guide for using your branding assets, and core business collateral designed around your new identity. My comprehensive branding process is focused on bringing your brand personality to life visually.

👉 Process

Initial Consultation: We will discuss your brand, your goals, and any inspiration you may already have. If not already decided, we will discuss colors, styles, and more to begin the process!

Development: Once we have decided on a direction, I will begin the process of creating a custom logo, moodboard, and creative direction for you to review. Once reviewed, and share any revisions to fine-tune, I will finalize the logo and brand system you choose to move forward with.

Finalization: When complete, I will share the final brand system with you. You will receive a complete brand style guide detailing the usage of your logo, color palette, typography, and more.

FAQs

What does the initial creative direction development involve?
The initial creative direction development is a deep dive into your brand's core. We'll discuss your brand strategy, analyze your market and target audience, and define your brand's position.
What can I expect from the logo design process?
You can expect a collaborative and detailed process. I'll work closely with you to design a custom logo that genuinely represents your brand, incorporating brand imagery, icons, fonts, and more. My goal is to ensure that the logo is not only aesthetically pleasing but also resonates with your target audience and reflects your brand's values.
What is included in the brand style guide?
The brand style guide is a comprehensive document that provides guidelines on how to use your logo, including a detailed color palette. It also includes instructions for using display, heading, and paragraph fonts to ensure consistency across all platforms. This guide is an essential tool for maintaining brand consistency in all your marketing and communication materials.
How do revisions work in the logo design process?
After presenting the initial logo concepts and receiving your feedback, I offer one round of revisions to fine-tune the design. This process ensures that the final logo perfectly aligns with your vision and brand requirements. Additional revisions are also possible as add-ons to ensure your complete satisfaction with the final design.

What's included

Everything from the Basic Logo Package
I will work with you to design a custom logo paired with brand imagery, icons, fonts, and more that represents your brand. This includes initial concepts, revisions, and final vector logo files.
Initial Creative Direction Development
We will delve into your brand's core to outline the design direction. We will discuss strategy, analyze your market & target audience, and define your position. If you haven't already, I'll help you craft your brand's purpose, mission, and vision, and develop a creative direction for your brand.
Style Guide
A complete brand style guide that provides design guidelines on using your logo, including a color palette. This will also include a guide to using display, heading, and paragraph fonts for consistency across all platforms.

Example projects