Turn your story, characters, ideas, and brand into a social media system built to create more than views, build an audience that actually cares.

I create custom social media strategies for indie games, authors, animation projects, original IPs, and other story-driven brands that want to turn what makes their project meaningful into consistent, recognizable content.

This is not a generic content calendar or a list of trends to follow.

Together, we build the strategic foundation behind your social presence: what your project stands for, who you're speaking to, what stories you should tell, how those stories should look and feel, and how everything becomes a repeatable system your team can continue using.

We define the foundation your content will communicate, including:

Project / brand identity

Purpose, mission, and vision

4 core values

Brand personality and voice

Core themes

Audience mapping

Emotional audience drivers

Visual direction for social media

Typography and general look & feel

Identity / inspiration board

If you already have established branding, I'll translate it into a content-focused social direction rather than rebuilding your entire brand identity.

I'll create 3 custom content pillars built around your project.

Each pillar includes:

Strategic function

Audience purpose

Narrative purpose

Core concept

Subcategories

Repeatable content directions

Visual / aesthetic references

Recommended platforms

The goal is to create content that feels connected to the same world and strategy rather than a collection of unrelated posts.

You'll receive a centralized system for managing the entire content process, including:

Brand & Strategy Hub

Content Pillars

Ideation Library

Script Pipeline

Production Calendar

Content Database

Cross-platform publishing tracker

Analytics & Performance Database

Strategy Learnings

Your system is designed so ideas can move clearly from:

I'll map out your first four weeks of content directly inside the system.

Each planned concept can include:

Content idea

Content pillar

Objective

Recommended platform(s)

Hook / opening direction

Story angle

CTA or intended audience response

Visual direction

Publishing date

This gives you a clear starting point instead of receiving a strategy and wondering what to post next.

I'll take three concepts from the strategy and develop them further with:

Short-form script

Hook

Caption direction

CTA

Visual / editing direction

These examples show you how to translate the strategy into actual content and give your team a reference for future execution.

We'll have a 60–75 minute live session where I walk you through:

The reasoning behind the strategy

Your audience

Content pillars

Visual direction

30-day plan

How to use the system

How to evaluate performance

How the strategy can evolve over time

You'll also receive the recording for future reference.

After the walkthrough, you'll have one round of reasonable strategic revisions so we can make sure the final system accurately reflects your project.

This service is especially suited for:

Indie games

Authors & book launches

Animation projects

Original fictional IP

Story-driven creative studios

Creators building a world, story, or audience around a long-term project

You do not need an existing large audience.

The strategy can be built for a project starting from zero or for an established project that needs a clearer content direction.

This package focuses on strategy, systems, and initial content direction.

It does not include ongoing:

Social media management

Daily publishing

Community management

Full monthly content production

Unlimited scriptwriting

Ongoing video editing or post design

If you'd like continued support after the strategy is complete, ongoing implementation can be discussed separately.

Virality can introduce someone to your project.

The goal of this system is to help you consistently turn your characters, themes, ideas, and world into content that creates recognition, curiosity, conversation, and eventually fandom.