Our logo design should be:

1. **Simple**: A good logo should be simple, easy to understand, and easy to recognize.

2. **Memorable**: A logo should be memorable and leave a lasting impression on viewers.

3. **Timeless**: The design should be able to withstand the test of time and remain relevant for years to come.

4. **Versatile**: A good logo should be versatile and work well across various platforms and sizes.

5. **Relevant**: The design should be relevant to the brand and convey the right message to the target audience.

6. **Unique**: A good logo should be unique and set the brand apart from its competitors.

7. **Scalable**: The logo should be designed in a way that it can be scaled up or down without losing its impact.

8. **Appropriate**: The logo should be appropriate for the industry and target audience of the brand.

9. **Consistent**: The design should be consistent with the brand's overall identity and messaging.

10. **Timeless**: A good logo should be able to stand the test of time and not become outdated quickly.