Offering custom, tailored LOGO DESIGN backed by market strategy

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About this service

Summary

In my logo design package, I provide a comprehensive set of assets including primary, secondary, and brandmark logos in both vector and raster formats. I also include color variations, black and white versions, and clear usage guidelines to ensure consistency across diverse applications. What sets me apart is my meticulous market research and strategic approach, ensuring that each design is not only visually appealing but also aligned with the client's brand identity and objectives.

Process

01 Creative Brief
I begin by gathering comprehensive information about your project, including your goals, target audience, and desired outcomes. This helps me establish a clear creative direction for the project.
02 Research and Discovery
I conduct in-depth research to gain a deeper understanding of your industry, competitors, and market trends. This step enables me to identify unique opportunities and insights that will inform my design approach.
03 Brand Strategy
I develop a solid brand strategy based on the gathered information and insights. This includes creating two mood boards that visually represent the proposed brand direction. I present these mood boards for your feedback, ensuring that we’re aligned on the desired brand aesthetic and tone.
04 Concept Presentation
Building on the brand strategy, I create two distinct logo concepts that reflect your brand’s personality and values. These concepts are presented to you for feedback and discussion, allowing us to refine the designs based on your input.
05 Refine
We collaborate closely to fine-tune the selected logo concept. This involves incorporating your feedback, making necessary revisions, and ensuring that the design aligns perfectly with your vision and objectives.
06 Finalize & Deliver
Once the logo design is approved, I finalize the artwork, ensuring its visual integrity and scalability. I prepare all necessary files and deliver them to you in various formats, ready for immediate use across different platforms. Throughout the process, I maintain open and clear communication, keeping you informed at each stage. My goal is to provide you with a seamless and collaborative experience, resulting in a final logo design that not only meets but exceeds your expectations.

What's included

  • Logo Suite

    Primary logo, Secondary logo, & Brandmark in various formats (vector and raster), color variations, black and white versions, and clear usage guidelines to maintain consistency across different applications.

Recommendations

(5.0)

Sunnye Durham • Halo Productions

Client • Jun 17, 2024

Rachel is absolutely phenomenal. She designed a business logo - both static and animated - for me. The quality and creativity of her work exceeded any expectation that I could have. I would not hesitate to work with her again.


Skills and tools

Brand Designer
Graphic Designer
Logo Designer
Adobe Illustrator
Adobe InDesign
Adobe Photoshop

Industries

Small and Medium Businesses

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