Market Research: A detailed analysis of competitors and industry trends to understand the landscape.
Brand Analysis: In-depth research into the client’s brand, mission, vision, values, and unique selling points.
SWOT Analysis: A comprehensive breakdown of strengths, weaknesses, opportunities, and threats for strategic planning.
Brand Goals: Clearly defined objectives aligned with the client’s business aspirations.
Ideal Client Profiles: Creation of four detailed customer personas to target effectively.
Messaging Model: Development of key messages that align with the brand’s voice and resonate with its audience.
Marketing Funnels: Strategies to guide customers through the awareness, consideration, and decision-making stages.
Actionable Recommendations: Step-by-step social media content plans and platform-specific strategies for measurable growth.
Visual and Content Suggestions: Guidance on tone, style, and themes to ensure cohesive branding across all social media channels.