I spearheaded design initiatives aimed at enriching user engagement and expanding a company's presence digitally. Through close collaboration with research partners, I skillfully uncovered user needs during the design discovery phase, leveraging a combination of qualitative insights and actionable metrics. By working closely with stakeholders, I ensured that design strategies were intricately aligned with overarching business goals, while also collaborating with product counterparts to develop compelling solutions that not only drive revenue but also address user requirements comprehensively.