Signal Diagnostic PhaseNebojsa Novkovic
Most Meta performance issues come from unclear creative signals. This phase is a controlled diagnostic, designed to isolate one core psychological signal through structured testing. It is not a random production sprint; it is a system designed to remove guesswork.
What this engagement delivers (3-5 Days):
1 Core Hypothesis: Isolated for clean testing.
8 Direct-Response Static Ads: Focused visual/copy angles testing the hypothesis (strictly 4:5 & 9:16).
2 Utilitarian Motion Ads: The strongest static angle translated into 2.5D motion (Max 10s, no sound).
Media Buyer Protocol: Strict naming conventions for clean tracking in Ads Manager.
The Signal Report: A strategic breakdown of what showed traction, what to discard, and what to scale next.
The Outcome: You leave with a clear understanding of what resonates with your cold audience, and a validated direction ready for confident scaling.
FAQs
Product/service overview, target ICP, existing hypotheses (if any), and brand assets. I will send a structured onboarding template immediately after booking. We ensure all inputs are clear before starting so the test remains mathematically accurate.
To protect your data clarity and operational speed. Adding audio early introduces a second variable that skews the test. I engineer and isolate the visual pattern interrupt first. Your team can natively add trending audio in-app once the visual signal is actually validated.
Yes. All test units are exported to exact platform specs and include a strict naming convention. Your media buyers can drag, drop, and launch immediately with zero reformatting.
Once we isolate your winning signal, the goal is to scale it without losing efficiency. The logical next step is transitioning into my monthly Creative Testing System, ensuring your media buyers have a continuous, controlled flow of validated creatives to support heavier spend without ad fatigue.
Example work
Nebojsa's other services
Starting at$500
Duration5 days
Tags
Paid Social
A/B Testing
Creative Strategy
Performance Marketing Specialist
B2B
Direct Response
DTC
Meta Ads
Testing Units
Service provided by
Nebojsa Novkovic Novi Sad, Serbia
Signal Diagnostic PhaseNebojsa Novkovic
Starting at$500
Duration5 days
Tags
Paid Social
A/B Testing
Creative Strategy
Performance Marketing Specialist
B2B
Direct Response
DTC
Meta Ads
Testing Units
Most Meta performance issues come from unclear creative signals. This phase is a controlled diagnostic, designed to isolate one core psychological signal through structured testing. It is not a random production sprint; it is a system designed to remove guesswork.
What this engagement delivers (3-5 Days):
1 Core Hypothesis: Isolated for clean testing.
8 Direct-Response Static Ads: Focused visual/copy angles testing the hypothesis (strictly 4:5 & 9:16).
2 Utilitarian Motion Ads: The strongest static angle translated into 2.5D motion (Max 10s, no sound).
Media Buyer Protocol: Strict naming conventions for clean tracking in Ads Manager.
The Signal Report: A strategic breakdown of what showed traction, what to discard, and what to scale next.
The Outcome: You leave with a clear understanding of what resonates with your cold audience, and a validated direction ready for confident scaling.
FAQs
Product/service overview, target ICP, existing hypotheses (if any), and brand assets. I will send a structured onboarding template immediately after booking. We ensure all inputs are clear before starting so the test remains mathematically accurate.
To protect your data clarity and operational speed. Adding audio early introduces a second variable that skews the test. I engineer and isolate the visual pattern interrupt first. Your team can natively add trending audio in-app once the visual signal is actually validated.
Yes. All test units are exported to exact platform specs and include a strict naming convention. Your media buyers can drag, drop, and launch immediately with zero reformatting.
Once we isolate your winning signal, the goal is to scale it without losing efficiency. The logical next step is transitioning into my monthly Creative Testing System, ensuring your media buyers have a continuous, controlled flow of validated creatives to support heavier spend without ad fatigue.
Example work
Nebojsa's other services
$500