Branding & Visual Identity

Arpita Mishra

Starting at

$

850

About this service

Summary

Your Brand, Fully Styled✨
Your brand’s visuals are its first impression, and we’ll make sure it’s a lasting one. This service includes creating a cohesive look and feel for your brand, including a logo, color palette, typography, and other design elements. The result? A strong and consistent visual identity that reflects your brand’s personality and connects with your audience.

Process

Discovery Call – We’ll discuss your brand’s personality, vision, and the look and feel you’re aiming for.
Client Portal Access – All updates, drafts, and timelines will be organized in your client portal for easy collaboration.
Design Exploration – I’ll create 2-3 logo concepts, color palette, typography, and visual elements for your review.
Feedback & Revisions – You’ll share your thoughts during our check-ins, and we’ll refine the designs through up to three feedback rounds.
Final Delivery – Receive all final files, including your logo, color palette, typography, and brand guidelines, ready for use.

FAQs

  • How many concepts will you create?

    I usually provide 2 initial concepts for you to choose from. Based on your feedback, we’ll refine the selected direction to achieve the final result.

  • Can you help with design projects after the completion of the project?

    Absolutely! I offer ongoing support for design projects after the initial work is completed. We can discuss a separate retainer or project-based arrangement to suit your needs.

  • What files will I receive?

    You’ll receive all the final design files in formats suitable for both print and digital use (e.g., AI, EPS, PNG, JPG, PDF), along with any additional assets we agree upon during the project.

  • What is the brand guidelines document?

    The brand guidelines document is a comprehensive guide that outlines how to use your logo, fonts, colors, and other design elements consistently. It helps ensure your brand is presented cohesively across all platforms.

  • How many revisions do I get?

    I offer 3 rounds of revisions as part of the project to ensure the design meets your expectations. Additional revisions can be arranged at an hourly rate if needed.

  • What are your working hours?

    My working hours are 11 AM IST - 6 PM IST on weekdays. However, I remain flexible to accommodate urgent requests if they arise.

  • How many meetings can we have in a week?

    We can schedule one weekly meeting depending on your availability to review progress, answer questions, and ensure we're aligned throughout the project.

What's included

  • In-depth Brand Discovery Session

    A one-on-one session to dive into your business goals, values, audience, and vision. We’ll uncover the heart of your brand together.

  • Logo Design

    A primary logo (your main design), secondary logo (for variations or smaller uses), and an icon (perfect for social media or website favicons).

  • Custom Color Palette

    A set of carefully selected colors to represent your brand across all platforms.

  • Typography Pairing

    Selection of fonts for headlines, body text, and more, with guidelines for consistent use.

  • Brand Patterns or Textures

    Custom patterns or background designs to add personality to your branding.

  • Social Media Templates

    Editable templates for posts and stories that you can reuse to keep your content consistent.

  • Brand Guidelines Document

    A detailed guide explaining how to use your logo, colors, fonts, and visuals, ensuring consistency across all platforms.

Duration

4 weeks

Skills and tools

Brand Designer

Graphic Designer

Brand Strategist

Adobe Illustrator

Adobe Illustrator

Adobe Photoshop

Adobe Photoshop

Procreate

Procreate

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