Content Strategy: A content strategy is the foundation of any successful inbound marketing campaign. It defines the topics, formats, and channels that you will use to create and distribute content that resonates with your target audience. Some examples of content types include blog posts, videos, podcasts, webinars, and social media posts.

Lead Magnets: Lead magnets are pieces of content that are offered to potential customers in exchange for their contact information. Examples include e-books, whitepapers, checklists, and templates. Lead magnets can be used to generate leads and build your email list, which can be nurtured into customers over time.

Landing Pages: Landing pages are web pages that are designed to convert visitors into leads or customers by offering them something of value in exchange for their contact information. Examples include sign-up forms, demo requests, and free trials. Landing pages should be optimized for conversion and aligned with your overall content strategy.

Social Media: Social media platforms like LinkedIn, Twitter, and Facebook can be used to amplify your content and reach a wider audience. Social media posts should be tailored to the platform and the audience, and should provide value in the form of tips, insights, and helpful resources.

Email Marketing: Email marketing is a powerful tool for nurturing leads and converting them into customers. Email campaigns can be automated using marketing automation platforms like HubSpot or Mailchimp, and can include a variety of content types, including blog posts, case studies, testimonials, and offers.

SEO: Search engine optimization (SEO) is the practice of optimizing your website and content to rank higher in search engine results pages (SERPs). SEO can drive organic traffic to your website and help you reach potential customers who are actively searching for solutions to their problems.