Email Marketing Design · Klaviyo

pro

Top Independent

Madison Green

4.9

(25)

Starting at

800

/mo

About this service

Summary

We do the design to make your email campaigns shine. Creating bespoke designs that drive engagement and results is our passion, and this comprehensive service includes everything from strategy formulation to the deployment of high-converting email templates. Our base rate reflects 2 custom email designs and the transfer into Klaviyo per week.

Process

Email Design Strategy: Define the goals, audience, and key actions for the email campaign.

Copywriting and Content Review: Review content tailored by copywriting team to achieve the campaign's objectives.

Design Translation and Layout in Figma: Layout the content in Figma, ensuring it's visually engaging and adapts to both light and dark modes. Design elements will be responsive and mobile-friendly, incorporating interactive elements like buttons and GIFs.

Feedback and Revisions: Collaborate closely to refine the design until it meets your standards and objectives.

Conversion to HTML/CSS: Translate the Figma design into responsive HTML and CSS, ensuring compatibility across all devices and email clients. This includes adding alt text for images and embedding necessary links and tracking codes.

Deployment and Monitoring: Launch the campaign via Klaviyo or Mailchimp, segmenting your audience and scheduling the email blasts. Monitor key metrics such as open rates, click-through rates, and conversions.

(Optional) A/B Testing: Implement A/B tests to determine the most effective design elements.

FAQs

How do you handle the design for both light and dark modes?
We consider contrast, colors, and imagery to ensure readability and appeal in any user-set theme. Dark mode is typically controlled by the email provider and varies depending on the email processor. We utilize specific techniques to ensure that the dark mode version of the email looks as seamless as the default mode.
What platform do you use for mockups?
We use Figma for all our design mockups. This platform allows for a collaborative and flexible design process, enabling quick iterations based on your feedback.
What is the turnaround time for an email campaign design?
Typically, the initial design concepts are ready within 1-2 weeks after receiving all necessary inputs. The timeline may vary based on the complexity and scope of the project.
How does A/B testing work, and how long does it take?
A/B testing involves creating multiple variations of your email to test elements like subject lines or call-to-action buttons. We run tests with a segment of your audience to determine the most effective version. Testing duration can vary but usually runs for a few days to two weeks, depending on your email send frequency and audience size.
Are the email designs responsive on all devices?
Yes, our email designs are responsive across all devices, including desktops, tablets, and smartphones. We ensure that your emails look great and function well no matter where they are viewed.
What do you need from me to get started?
To begin, we’ll need access to your current email platform, details about your target audience, any brand guidelines, and the goals you want to achieve with the campaign.
How do you measure the success of an email campaign?
We use key performance indicators like open rates, click-through rates, and conversion rates to measure the success of your email campaigns.

What's included

Design Mockups in Figma 🖼
Create visually appealing email layouts that enhance readability and engagement.
HTML/CSS Conversion 👩‍💻
Convert designs into responsive HTML and CSS that function flawlessly across all email clients.
Deployment and Monitoring 🚀
Execute the campaign through Klaviyo and monitor its performance.
(Optional) A/B Testing 💭
Test different design elements to optimize user engagement and campaign effectiveness.

Example projects

GTH · Klaviyo Email Marketing Design & Development

Recommendations

(4.9)

Oscar Akermo

Client • Sep 17, 2024

Recommended

Love working with Madison. Easy to work with and always great results!

Recommended

Madison is as flexible as she is thorough. Her taste and knowledge in what looks good is impeccable, but her knowledge in what good UX is is what saves me time and time again. Dangerous designer! Highly recommend working with her.

Client • Dec 5, 2024

Pradyumn Vaishnav

Freelancer • Nov 12, 2024

Recommended

Madison was fantastic to work with, super clear with deliverables and quick to respond, and always sweet in her communication. She really made the project a breeze! Highly recommended.

Todd Stephenson • roofquotes.com

Client • Nov 1, 2024

Recommended

Madison was a pleasure to work with—extremely professional and attentive to every detail. I highly recommend her!

Cara Ellis

Freelancer • Oct 23, 2024

Recommended

Madi is a dream client - creative, collaborative, communicative and inspiring to work with. If you get the chance to work with her, take it!

Dylan Campbell

Freelancer • Oct 17, 2024

Recommended

Working with Madison is a dream! Her communication, inspiration, and overall collaboration were wonderful. Her vision and insight were next level, and I would love to work with Madison again- and you should too!

Melissa Aurigemma • Exceptional Capital

Client • Oct 6, 2024

Recommended

Madison was super patient through our team's iterative process and provided sounds advice on all our questions!

Jon Fernandez • Ascent.ai

Client • Oct 2, 2024

Recommended

Maddy did a great job tackling an ambiguous project and delivering a workable prototype to solicit feedback from users and think through product design details. Thanks Maddy!

Ashlyn Jackson

Freelancer • Oct 1, 2024

Recommended

Madison was a dream client to collaborate with! She was super insightful and very supportive when it came to bringing her designs to a new life!

Lyon Lay • Thresh Power

Client • Sep 22, 2024

Recommended

Madison was delightful to work with. She was enthusiastic, communicative, and effective. We were working on a tight timeline with a fairly inflexible feature set and she delivered not only on time but also a bunch of extra content.

Cayo O.

Freelancer • Sep 10, 2024

Recommended

Working with Madison was an absolute pleasure from start to finish! She was clear in her vision, brought great energy to every step of the process. I highly recommend working with Madison—she’s an absolute gem!

Jasmine Lee • Base

Client • Aug 31, 2024

Recommended

Madison was phenomenal to work with - great at her job, eager to hop in and suggest changes, responsive and a great communicator, and showcased top notch collaborative skills. Would work with Madison again in a heartbeat.

Chelsea Carpenter • Southern Fried Paper

Client • Aug 26, 2024

Recommended

Chelsea at Southern Fried Paper hired Madison and recommends working with them