A successful brand is more than just a logo, it is the emotion people get when they interact with your business. If you are a business owner who is just starting a new business or needs a refresh to your old image, this is the pack for you.

What's included

– Brand Strategy – Logo Design – Color Palette – Font Pairings – Collateral Items – Brand Guidelines

What’s the process looks like?

Phase 1: *Immersion and Art Direction* The goal is to be immersed in your brand’s world and decide on the overall art direction of your brand. We’ll arrange a call to dive deep into your business, audience, competition, and your goals with the branding. In this way, we can develop a unique and thoughtful identity for your business.

We will develop two moodboards options with a visual approach and general art direction to discuss and choose 1 direction.

Phase 2: *Design* We will use aligned art direction as our north star and start designing the brand proposals. We will play with a variety of directions, fonts, colors, and shapes, and narrow it down to 2 concepts. We will deliver strong and unique designs, and to move forward, we will choose one of the directions.

Phase 3: *Refine* Are included four rounds of revisions and refinement to craft the perfect brand. Our objective is to create a unique identity that resonates with your business and audience.

Phase 4: *Implement* All branding packages include collateral items, you can choose 5 from a list I will send you. If you need any add-ons or custom designs, we can arrange the extra items during this phase.

Phase 5: *Deliverables* You will receive all the files, including printing files to successfully launch your brand.

How long it will take?

Each project is unique and timing depends on project scope and add-ons. These packages typically take between 6 to 8 weeks from kick-off to finish. We will define a detailed timing before your project starts, defining milestones and an estimated deadline.