What's included

• Brand Strategy

  1. Brand Discovery & Audit: - Comprehensive analysis of current brand positioning and market perception. - Identification of gaps, opportunities, and key differentiators. 2. Brand DNA Development: - Crafting brand mission, vision, purpose, and core values. - Defining the unique brand philosophy and ethos. 3. Market Research & Insights: - Competitor analysis and market positioning. - Target audience profiling and persona development. 4. Brand Identity Framework: - Defining tone of voice and communication style. - Developing a cohesive brand personality and storytelling approach. 5. Positioning & Messaging: - Clear and compelling value propositions. - Key brand messages for marketing, sales, and customer engagement.

• Go-to Market Strategy

  - Strategic recommendations for launching or repositioning campaigns. - Content calendar and channel-specific outreach plans.