Full Brand Identity Package

Starting at

$

1,200

About this service

Summary

This offering is ideal for entrepreneurs looking for a new visual identity that genuinely reflects their distinct business values and objectives, or those seeking a vibrant update to their existing branding. ✨
This is ideal for you if-
You aim to establish a profound and enduring impact in your market with your brand.
You appreciate a comprehensive strategy encompassing every facet of your brand's identity.
You're prepared to commit to an extensive branding process for sustained success.
You desire a thorough and immersive journey to guarantee your brand authentically represents your vision and values.
You're a well-established brand seeking to enhance and solidify your brand identity
FAQs
How many logo variations are included? Primary logo, secondary logo, favicon, and sub-marks, all in versatile file formats for seamless integration.
How flexible is the modification process? Two modification rounds were included for designated assets to ensure satisfaction.
Is this service suitable for established brands? Absolutely! Tailored for entrepreneurs and established brands seeking a fresh or refined visual identity.
What Does The Process Look Like?
Discovery:
We begin with a personal call / a detailed brand questionnaire. This will ask about important things like your brand's values, competitors, vision, target audience, tone, and how you want your brand to sound. By learning about these key parts, we'll better understand your product or service. This helps us make design choices that fit well with your brand.
*Mood Boards X 2:
From what we learned in our talk and questionnaire, we did more research and added our special touch. We create 2 unique mood boards with exciting images, fonts, color schemes, packaging ideas, styles, and more. These mood boards give you a sneak peek of the creative path we're thinking of, showing you a bit of what to expect before we start the actual design work.
After we share the mood board presentation, you can look over them and pick the one that fits best with your brand's vision. The mood board you choose will be our guide for the creative direction of the project.
Brand Concept Presentation:
Following the creative direction established earlier, we developed two distinct brand concepts. Each concept features a carefully designed logo, a clearly defined color palette, unique typefaces, and examples of how they look in real-world settings using mockups.
This presentation explains the reasons behind our design decisions, showing how each concept matches your brand's values, goals, and target audience.
Refinement:
After you pick the brand concept that feels right for you, we'll refine it based on your input. This is a collaborative effort, and we provide two rounds of revisions on the assets marked with an asterisk (*).
Final Delivery:
As our collaboration comes to a close, we're thrilled to deliver the final files to you. You'll get the full suite of files in all necessary formats, ensuring you have everything you need to express your brand identity across different channels and mediums.
You're now ready to unveil the brand of your dreams to the world!

What's included

  • Brand Discovery Summary

    A comprehensive overview that highlights the key elements covered in our one-on-one conversation or brand questionnaire, complemented by the selected brand moodboard. This document acts as a foundational guide for the design choices implemented.

  • *Logo Design

    A distinctive logo that effectively symbolizes your brand, featuring a primary logo, a secondary variation, a favicon for digital use, and sub-marks when relevant. Provided in all necessary file formats for diverse applications.

  • *Typography Suite

    Carefully selected fonts that align with your brand's tone and visual appeal. These fonts are designed to bring consistency to your written communications, covering headings, subheadings, and body text across all branding platforms.

  • *Brand Color Palette

    A unified color palette that reflects your brand's personality and maintains visual consistency across all mediums.

  • Brand Elements x 7

    Premium images demonstrating the application of the new visual identity across various formats, including digital platforms and physical environments. These images can be repurposed for use on social media, websites, and in marketing initiatives.

  • Brand Guidelines

    This guide provides detailed instructions on how to utilize your new brand identity. It sets clear, consistent rules for applying your brand's visual components like logos, colors, fonts, and images, fostering a cohesive and identifiable brand presence in all forms of communication. It equips you, your team, and any external collaborators with the tools needed to uphold brand uniformity.

  • Modifications Rounds

    This package is open to having 2 modification rounds for the assets that are marked with an*.

Recommendations

(5.0)

Fredrick Musonda

Client • Jun 4, 2024

Lyford Mwanza is a highly skilled young professional with a track-record of exceeding expectations and exceptional service quality. He distinguishes himself by his multi-talentedness, attention to detail and commitment to assignments for timely turnarounds. I previously worked with Lyford on the Digilogic-EU Co-creation impact lab#3 were in expertise in UI/UX and business development came in handy to secure the winning slot. I highly recommend Lyford for web dev, UI/UX design and more


Duration

4-5 weeks

Skills and tools

Brand Designer

Graphic Designer

Brand Strategist

Adobe Illustrator

Adobe Photoshop