What's included

• Google Ads Account Set Up

  - Set up a new or optimize an existing account - Configure conversion tracking - Structure campaigns and ad groups - Enable auto-tagging for accurate tracking - Complete advertiser verification & permissions

• Keyword Research & Audience Targeting

  - Conduct in-depth keyword research, analyzing your industry & competitors - Identify high-intent, cost-effective keywords - Define and segment high-value target audiences - Organize keywords into optimized ad campaigns

• Campaign Set Up & Ad Creative

  - Define campaign goals, KPIs, and the best campaign type (Search, etc) - Craft high-converting ad copy with multiple variations - Determine bidding strategy & budget allocation - Landing page optimization for maximum conversions - Coordinate with designers to implement and optimize graphic assets

• Performance Monitoring & Optimization

  - Provide weekly detailed performance reports - Monitor campaigns daily and make real-time adjustments - Implement ongoing optimizations (keywords, ad creatives, bid strategies) - Run A/B tests for consistent improvement - Conduct regular quality assurance to ensure full compliance with Google Ads policies

• Extension of Your Team

  - Available daily via Slack or email for seamless communication - Weekly meeting (or as preferred) to align on goals and updates - Provide detailed quarterly performance assessments, alongside weekly reports, for easy sharing with key stakeholders