What's included

• Platform optimisation

  - Conducted SEO (Search Engine Optimisation) research and implemented strategies to enhance the discoverability of the social media profiles. - Optimised hashtags usage across posts to increase visibility and engagement with relevant audiences. - Crafted and regularly updated bios to include keywords, brand messaging, and calls-to-action, maximising profile visibility and appeal to potential followers.

• Community engagement

  - Actively engaged with the audience by responding to comments, messages, and mentions in a timely and personalized manner. - Fostered a sense of community by encouraging user-generated content, running contests, and initiating conversations around relevant topics.

• Scheduling

  - Developed a comprehensive content calendar outlining the timing, frequency, and types of content to be posted. - Utilised social media management tools to schedule posts in advance, optimising posting times for maximum reach and engagement. Regularly reviewed and adjusted the content schedule based on performance metrics and audience feedback to maintain relevance and effectiveness.

• Content strategy

  - Developed and implemented a tailored content strategy to resonate with the target audience. - Utilised a mix of curated, original, and user-generated content to keep the feed diverse and engaging. - Conducted regular content audits to ensure alignment with brand goals and audience preferences.