I help create and run performance-driven ad creatives designed to improve hook rate, retention, CTR, and conversion, from UGC ads and founder-led content to product demos and campaign creatives. Experience includes working on campaigns tied to $300K+ in managed media spend across SaaS, healthcare, hospitality, e-commerce, and creator-led brands, collaborating with founders, marketing teams, and media buyers to develop creative built for real paid media performance.