Verbal Identity FoundationGila Primak
I develop clear, design-aware verbal identities for brands that care how they sound as much as how they look.
With a background in law, literary translation, and high-end brand writing, I bring a rare combination of analytical precision and tonal sensitivity.
What's included
Brand voice overview
A concise document outlining how the brand sounds and feels in words, setting the foundation for all future copy. Brand DNA.
Audience Definition
Clarifies who the brand is speaking to and what drives their attention and trust. This includes identifying key audience groups, their values, and how they interpret tone, so messaging can be precise, not generic.
Messaging Pillars
Three to four concise statements expressing the brand’s core perspective, values, and promises. Each pillar includes a short rationale and tone cues with examples.
Sample Applications
Real-world example of how the tone translates to copy, such as a homepage, about section, or short campaign text. Demonstrates how the system works in practice and provides a template for future writing.
Example work
Gila's other services
Starting at$1,500
Duration2 weeks
Tags
Figma
Google Apps
Zoom
Brand Audit (Writing)
Brand Strategist
Copy Strategist
Service provided by
Gila Primak Tbilisi, Georgia
Verbal Identity FoundationGila Primak
Starting at$1,500
Duration2 weeks
Tags
Figma
Google Apps
Zoom
Brand Audit (Writing)
Brand Strategist
Copy Strategist
I develop clear, design-aware verbal identities for brands that care how they sound as much as how they look.
With a background in law, literary translation, and high-end brand writing, I bring a rare combination of analytical precision and tonal sensitivity.
What's included
Brand voice overview
A concise document outlining how the brand sounds and feels in words, setting the foundation for all future copy. Brand DNA.
Audience Definition
Clarifies who the brand is speaking to and what drives their attention and trust. This includes identifying key audience groups, their values, and how they interpret tone, so messaging can be precise, not generic.
Messaging Pillars
Three to four concise statements expressing the brand’s core perspective, values, and promises. Each pillar includes a short rationale and tone cues with examples.
Sample Applications
Real-world example of how the tone translates to copy, such as a homepage, about section, or short campaign text. Demonstrates how the system works in practice and provides a template for future writing.
Example work
Gila's other services
$1,500