Brand Identity: Full-Service Identity & Launch Kit
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About this service
Summary
Everything you need to make a great first impression
This is a full-service branding package — taking a rough idea and turning it into a thoroughly executed brand ready to launch.
The Process
Brand Strategy (~2–3 Weeks)
Questionaire
Competitive Analysis
Brand Strategy Foundation
Positioning
Visual Strategy
Final deliverable: Brand Strategy Document
Visual Identity Development (~4–6 Weeks)
1-3 Visual Concepts
Logo Design
Color Palette
Typography
Photo Art Direction
Misc. Brand Elements (Patterns, iconography, etc.)
Relevant Brand Applications (Business cards, social templates, etc.)
Final deliverable: Brand Guidelines in digital and/or PDF formats
Brand Touchpoint Development (~2–4 Weeks) — Optional
This is a flexible additional phase that would include the creation of any initial brand touchpoints needed for launch, which could include:
Packaging Design
Photo/Video Art Direction (product or lifestyle photoshoot)
Website Design
Print Collateral
Deck Template
Contact me to learn more & book
Please reach out with any questions about process or pricing — these are rarely a one-size-fits-all solution so I'm happy to chat more about your needs to determine what makes sense for your brand.
What's included
Brand Guidelines
This thorough encapsulation of all work done during the project will be a foundation for the brand moving forward. The Brand Guidelines would outline: - Strategic positioning - Logo suite - Color palette - Typography system - Layout/usage guidelines
Brand Toolkit
This includes a folder of all brand assets (logos, patterns, textures, icons, etc.) and up to 3 basic brand applications to make launching as seamless as possible. These are determined based on your needs — business cards, a social media launch kit, soft goods, logo animation, etc.
Example projects
Skills and tools
Brand Designer
Brand Strategist
Digital Marketer
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe XD
Figma
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