What's included

• Phase 01 - Discovery

  1. Discovery Find your difference We start with a Discovery exercise to define your Purpose, Positioning, and Personality, aligning creative work with your strategy. This quick online exercise helps us uncover your brand’s “big idea'. We’ll deliver: • Discovery exercise • Brand platform

• Phase 02 - Design

  Design Creating your identity We create tailored brand routes from this foundation, exploring naming options (if needed), logo concepts, colour palettes, and typography. We present routes through video, giving your team time to process and provide feedback. We'll further develop your brand’s visual language, exploring art direction, photography, and illustration styles. By the end of this process, we’ll have created a distinctive, cohesive design system for your brand. We’ll deliver: • Logo • Colours • Typography • Key messaging • Visual language

• Phase 03 - Delivery

  Delivery Launching your brand Your brand presentation and toolkit provide your team and future designers with the resources to consistently apply your new identity. Depending on your project's needs, implementation could include designing and developing a website, merchandise, stationery, or an advertising campaign. We’ll deliver: • Brand presentation • Brand toolkit