Blazing Fast Brand Sprints for Tech Start-ups by Chris Smyth

Blazing Fast Brand Sprints for Tech Start-ups by Chris SmythBlazing Fast Brand Sprints for Tech Start-ups by Chris Smyth

Blazing Fast Brand Sprints for Tech Start-upsChris Smyth

Great brands aren’t built by accident. They’re built with purpose, character and consistency.

Our purpose is clear.

We will:

• Discover what makes you different. • Design a distinct visual and verbal identity. • Deliver what you need to launch consistently, everywhere. 01 Discover Find your difference.

Purpose, personality, and position. This is where we begin. Together, we uncover what makes your brand unique and build the foundation for your brand platform.

From there, the Big Brand Idea brings strategy to life. It distils everything we’ve defined into one creative thought that guides every decision in the future.

We want to hear all about your mission.

02 Design Design your identity.

See your brand come to life. Here’s where your visual and verbal identity takes shape. Get involved with feedback, selection and development.

Make it perfect, make it yours.

03 Deliver Launch your brand.

Your brand is ready to shine and grow.

Get all the assets you need to go to market across your website, app, social media channels, pitch decks, and email. Thinking of direct mail and merch? Your brand materials are ready to roll.

What's included

Phase 01 - Discovery

1. Discovery Find your difference We start with a Discovery exercise to define your Purpose, Positioning, and Personality, aligning creative work with your strategy. This quick online exercise helps us uncover your brand’s “big idea'. We’ll deliver: • Discovery exercise • Brand platform

Phase 02 - Design

Design Creating your identity We create tailored brand routes from this foundation, exploring naming options (if needed), logo concepts, colour palettes, and typography. We present routes through video, giving your team time to process and provide feedback. We'll further develop your brand’s visual language, exploring art direction, photography, and illustration styles. By the end of this process, we’ll have created a distinctive, cohesive design system for your brand. We’ll deliver: • Logo • Colours • Typography • Key messaging • Visual language

Phase 03 - Delivery

Delivery Launching your brand Your brand presentation and toolkit provide your team and future designers with the resources to consistently apply your new identity. Depending on your project's needs, implementation could include designing and developing a website, merchandise, stationery, or an advertising campaign. We’ll deliver: • Brand presentation • Brand toolkit

FAQs

Yes, we're around for the longterm and care about how your brand get rolled out.

2 to 4 weeks.

Example work