Product Design for Business Growth – Great Digital ExperiencesFelipe Guimaraes
Hi! I’m Felipe, an NN/g-certified UX Master with over 17 years of experience shaping the design strategies of industry leaders like SAP, VMware Pivotal Labs, Microsoft, Walmart, HSBC, and Nespresso.
I specialize in lean, agile, and user-centered design methods to create digital experiences that drive real change across entire organizations. My approach doesn’t just focus on the interface—it’s about fostering innovation and growth with the user at the core of every decision.
What Sets Me Apart?
Hear it directly from industry leaders:
Kevin Olsen, EMEA General Manager at Mechanical Orchard: "A visionary design leader, Felipe's insights and contributions have been invaluable."
Froso Ellina, Design Lead & Manager at Google: "Felipe's supportive leadership and active role in talent acquisition have significantly bolstered our team dynamics."
David Kendall, Group Product Manager at Walmart: "Felipe stands out with his unparalleled dedication to agile principles. His strategic foresight is remarkable."
Isabelle Berner, VP of Product at Nautilus Labs: "Felipe's keen insight and candid approach in pinpointing and addressing pivotal opportunities are invaluable."
Alejandro Cruz, Agile Transformation Manager at Novartis: "Felipe encouraged our design team to break barriers and challenge the conventional, fostering innovation and growth."
Andrea Nagel, Senior Product Manager at Intercom: "With his profound expertise and pragmatic methodology, Felipe has consistently provided clear and effective design direction."
Robert Sosin, Senior Conversation Designer at Walmart: "Felipe's commitment to radical candor has been instrumental in guiding our team towards the right path."
What I Offer:
As a seasoned design leader, I have a track record of driving lean, agile, and profitable outcomes through the power of design. I’ve had the privilege of mentoring over 1,035 designers, who now excel at companies like Zalando, Accenture, Uber, and Booking.com. I instill in them a philosophy that blends aesthetics, functionality, and real market impact.
Ready to navigate the complexities of today’s economic landscape while pushing the boundaries of innovation and profitability? Let’s work together to transcend the ordinary and build something truly extraordinary.
What's included
1. Strategic Product Design Consulting
Initial consultation to align design goals with business objectives.
Development of a strategic product design roadmap tailored to your target market and user needs.
2. Design Research
Comprehensive user research, including interviews, surveys, and analysis.
Creation of user personas, journey maps, and competitive analysis reports to inform design decisions.
3. Wireframes
Low-fidelity wireframes outlining key screens and user flows.
Iterative feedback sessions to refine structure and optimize user interactions.
4. UI Design & Design System
High-fidelity UI designs for each screen, focusing on visual hierarchy and brand consistency.
A complete design system, including components, icons, typography, and color palette for seamless scalability.
5. Prototypes
Interactive prototypes showcasing user flows and key functionalities.
Usability testing support with prototypes to gather feedback before moving to development.
6. Collaboration with PMs and Developers
Active collaboration with Product Managers and Developers to ensure design alignment with technical requirements and project goals.
Participation in sprint planning and daily standups (Scrum) or structured project briefings (Waterfall) for smooth workflow integration.
7. Handoff to Developers
Delivery of organized, annotated design files (e.g., Figma) for a smooth developer handoff.
Direct support during implementation, including real-time collaboration to address any design-related questions.
8. UX Review & Design Critique
Regular UX reviews and design critiques to ensure the product meets both user and business goals.
Incorporation of feedback from cross-functional teams to refine and perfect the final design.
FAQs
My process is strategic and user-centered, starting with a deep-dive consultation to understand your business goals and target audience. From there, I conduct design research, create wireframes, develop UI designs, build prototypes, and work closely with your team throughout the project. Regular UX reviews and collaboration with developers ensure a smooth handoff and a product that meets user needs and business objectives.
The timeline depends on the project's scope. For smaller projects like wireframing or UI design, it can take 2-4 weeks. Larger projects, including full product design, research, and prototyping, typically take 12-24 weeks. I’ll provide a detailed timeline after our initial consultation.
I adapt to both methodologies. I can work within an agile environment, participating in sprints and daily standups, or follow a waterfall approach for structured project briefings. My flexibility ensures smooth collaboration with your team, regardless of the process you use.
Absolutely! Your input is vital. I keep an open line of communication throughout the project, with regular check-ins, reviews, and feedback sessions to ensure the design aligns with your vision and business goals.
I use Figma for wireframing, UI design, and creating design systems, as it allows for real-time collaboration and easy feedback. For project management and communication, I adapt to tools your team prefers, such as Jira, Trello, Slack, or Asana.
I conduct thorough user research, including interviews, surveys, and usability testing, to gather insights on user needs and behaviors. This research informs every step of the design process, ensuring the final product is not just visually appealing but also highly functional and user-friendly.
Yes! I build a comprehensive design system tailored to your brand, including components, typography, color palettes, and icons. This system ensures consistency across all touchpoints and provides a scalable foundation for future updates.
I provide organized, annotated design files (usually in Figma) and collaborate closely with the development team during the handoff. I’m available to answer questions, make necessary adjustments, and conduct reviews to ensure the final product aligns with the design.
I ensure your team has everything they need to make changes by providing thorough documentation and a robust design system. For ongoing design support, we can discuss a separate maintenance or consulting arrangement tailored to your needs.
I bring 17 years of experience and NN/g-certified UX expertise to every project, with a strong focus on business results. I’ve worked with industry leaders like SAP, VMware Pivotal Labs, Microsoft, and Walmart, combining strategic thinking, user-centered design, and agile collaboration to drive impactful outcomes.
Starting at$85 /hr
Tags
Adobe Suite
Figma
Lookback
Miro
Notion
Product Designer
UX Designer
UX Researcher
Service provided by
Felipe Guimaraes Alicante, Spain
Product Design for Business Growth – Great Digital ExperiencesFelipe Guimaraes
Starting at$85 /hr
Tags
Adobe Suite
Figma
Lookback
Miro
Notion
Product Designer
UX Designer
UX Researcher
Hi! I’m Felipe, an NN/g-certified UX Master with over 17 years of experience shaping the design strategies of industry leaders like SAP, VMware Pivotal Labs, Microsoft, Walmart, HSBC, and Nespresso.
I specialize in lean, agile, and user-centered design methods to create digital experiences that drive real change across entire organizations. My approach doesn’t just focus on the interface—it’s about fostering innovation and growth with the user at the core of every decision.
What Sets Me Apart?
Hear it directly from industry leaders:
Kevin Olsen, EMEA General Manager at Mechanical Orchard: "A visionary design leader, Felipe's insights and contributions have been invaluable."
Froso Ellina, Design Lead & Manager at Google: "Felipe's supportive leadership and active role in talent acquisition have significantly bolstered our team dynamics."
David Kendall, Group Product Manager at Walmart: "Felipe stands out with his unparalleled dedication to agile principles. His strategic foresight is remarkable."
Isabelle Berner, VP of Product at Nautilus Labs: "Felipe's keen insight and candid approach in pinpointing and addressing pivotal opportunities are invaluable."
Alejandro Cruz, Agile Transformation Manager at Novartis: "Felipe encouraged our design team to break barriers and challenge the conventional, fostering innovation and growth."
Andrea Nagel, Senior Product Manager at Intercom: "With his profound expertise and pragmatic methodology, Felipe has consistently provided clear and effective design direction."
Robert Sosin, Senior Conversation Designer at Walmart: "Felipe's commitment to radical candor has been instrumental in guiding our team towards the right path."
What I Offer:
As a seasoned design leader, I have a track record of driving lean, agile, and profitable outcomes through the power of design. I’ve had the privilege of mentoring over 1,035 designers, who now excel at companies like Zalando, Accenture, Uber, and Booking.com. I instill in them a philosophy that blends aesthetics, functionality, and real market impact.
Ready to navigate the complexities of today’s economic landscape while pushing the boundaries of innovation and profitability? Let’s work together to transcend the ordinary and build something truly extraordinary.
What's included
1. Strategic Product Design Consulting
Initial consultation to align design goals with business objectives.
Development of a strategic product design roadmap tailored to your target market and user needs.
2. Design Research
Comprehensive user research, including interviews, surveys, and analysis.
Creation of user personas, journey maps, and competitive analysis reports to inform design decisions.
3. Wireframes
Low-fidelity wireframes outlining key screens and user flows.
Iterative feedback sessions to refine structure and optimize user interactions.
4. UI Design & Design System
High-fidelity UI designs for each screen, focusing on visual hierarchy and brand consistency.
A complete design system, including components, icons, typography, and color palette for seamless scalability.
5. Prototypes
Interactive prototypes showcasing user flows and key functionalities.
Usability testing support with prototypes to gather feedback before moving to development.
6. Collaboration with PMs and Developers
Active collaboration with Product Managers and Developers to ensure design alignment with technical requirements and project goals.
Participation in sprint planning and daily standups (Scrum) or structured project briefings (Waterfall) for smooth workflow integration.
7. Handoff to Developers
Delivery of organized, annotated design files (e.g., Figma) for a smooth developer handoff.
Direct support during implementation, including real-time collaboration to address any design-related questions.
8. UX Review & Design Critique
Regular UX reviews and design critiques to ensure the product meets both user and business goals.
Incorporation of feedback from cross-functional teams to refine and perfect the final design.
FAQs
My process is strategic and user-centered, starting with a deep-dive consultation to understand your business goals and target audience. From there, I conduct design research, create wireframes, develop UI designs, build prototypes, and work closely with your team throughout the project. Regular UX reviews and collaboration with developers ensure a smooth handoff and a product that meets user needs and business objectives.
The timeline depends on the project's scope. For smaller projects like wireframing or UI design, it can take 2-4 weeks. Larger projects, including full product design, research, and prototyping, typically take 12-24 weeks. I’ll provide a detailed timeline after our initial consultation.
I adapt to both methodologies. I can work within an agile environment, participating in sprints and daily standups, or follow a waterfall approach for structured project briefings. My flexibility ensures smooth collaboration with your team, regardless of the process you use.
Absolutely! Your input is vital. I keep an open line of communication throughout the project, with regular check-ins, reviews, and feedback sessions to ensure the design aligns with your vision and business goals.
I use Figma for wireframing, UI design, and creating design systems, as it allows for real-time collaboration and easy feedback. For project management and communication, I adapt to tools your team prefers, such as Jira, Trello, Slack, or Asana.
I conduct thorough user research, including interviews, surveys, and usability testing, to gather insights on user needs and behaviors. This research informs every step of the design process, ensuring the final product is not just visually appealing but also highly functional and user-friendly.
Yes! I build a comprehensive design system tailored to your brand, including components, typography, color palettes, and icons. This system ensures consistency across all touchpoints and provides a scalable foundation for future updates.
I provide organized, annotated design files (usually in Figma) and collaborate closely with the development team during the handoff. I’m available to answer questions, make necessary adjustments, and conduct reviews to ensure the final product aligns with the design.
I ensure your team has everything they need to make changes by providing thorough documentation and a robust design system. For ongoing design support, we can discuss a separate maintenance or consulting arrangement tailored to your needs.
I bring 17 years of experience and NN/g-certified UX expertise to every project, with a strong focus on business results. I’ve worked with industry leaders like SAP, VMware Pivotal Labs, Microsoft, and Walmart, combining strategic thinking, user-centered design, and agile collaboration to drive impactful outcomes.
$85 /hr