Strategic Brand Designer: Crafting Memorable Visual Identities

yolaine codjovi

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About this service

Summary

I craft strategic brand identities that captivate audiences and drive business growth, blending a decade of global experience with a unique storytelling approach. My process combines deep brand strategy with stunning visuals, creating cohesive identities that work seamlessly across all touchpoints: from logos to digital experiences. What sets me apart is my ability to translate your vision into a compelling visual language that resonates with your audience while pushing creative boundaries that ensure your brand stands out in today's crowded marketplace.

What's included

  • Core Brand Identity Package

    - Brand strategy document (brand positioning, values, voice, and audience analysis) - Logo design (primary and secondary versions) Color palette with hex codes and RGB/CMYK values - Typography system (primary and secondary fonts with usage guidelines) - Brand patterns and textures

  • Brand Assets

    - Business card design - Email signature design - Social media profile assets (profile pictures, cover images) - Letterhead and document templates

  • Brand Guidelines

    - Comprehensive brand style guide (digital PDF) - Logo usage guidelines (spacing, sizing, do's and don'ts) - Digital asset folder with all files in various formats (.ai, .eps, .png, .jpg, .pdf) - Brand application examples

  • Additional Assets (Optional)

    - Custom icon set - Website UI style guide - Packaging design concepts - Social media post templates - Presentation template (PowerPoint/Google Slides) - Marketing collateral templates (brochures, flyers) - Motion Design

Skills and tools

Brand Designer

Brand Strategist

Digital Marketer

Adobe Illustrator

Adobe Illustrator

Adobe InDesign

Adobe InDesign

Adobe Photoshop

Adobe Photoshop

Adobe XD

Adobe XD

Figma

Figma

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