Complete Branding Kit: Identity & Visual Assets for Impact

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About this service

Summary

Elevate your brand with a complete Branding Kit, designed to create a cohesive, memorable identity. We begin by presenting three creative concept routes, each with moodboards to capture the essence of the vision. This initial step ensures we align on the creative direction before moving into the design phase. Your Branding Kit includes a unique logo, curated colour palette, typography, custom icons, and a brand board. Every element is crafted to reflect your brand’s personality, provide guidance for future use and deliver impact across all touchpoints.

Process

Here’s a step-by-step summary of the Branding Kit process:
1. Concept Presentation: We start with three creative concept routes, each with moodboards, to align on the vision.
2. Client Feedback & Selection: You choose a concept, and we refine based on feedback. (Maximum 2 rounds of feedback)
3. Logo & Visual Assets Design: We develop the logo, colour palette, typography, and custom icons.
4. Client Review & Sign off: You review and provide feedback and we rework, if required (Maximum 2 rounds of feedback)
5. Brand Board: A practical brand board to ensures consistent brand application in future designs.
6. Final Delivery: All assets are delivered, ready for use across digital and print.

What's included

  • Three Creative Concepts Routes

    Three unique creative routes for you to choose from, based on your specific brief and requirements. This includes: concept description, colour moodboards and visual language moodboards. This will help us align on the vision and creative direction before designing.

  • Logo Design

    A unique, memorable logo that captures your brand’s essence and stands out in your industry. This includes both primary and secondary logo variations to ensure flexibility across different platforms.

  • Colour Palette

    A thoughtfully curated colour palette that reflects your brand’s personality and creates a cohesive visual impact. Each colour is carefully selected to maintain consistency and appeal across print and digital media.

  • Typography

    A selection of complementary fonts that embody your brand’s style. The typography guide includes primary and secondary fonts, with guidance on usage to ensure a professional, unified look in all communications.

  • Visual Language / Photography References

    Custom-designed icons and graphic elements that align with your brand’s identity, adding a unique touch to your website, social media, and marketing materials. A selection of stock photography and photography treatment references for your brand.

  • Brand Board

    A bento brand board guide that brings to life how to use each element in your Branding Kit effectively. This includes logo placements, colour usage, typography rules, and examples to keep your brand cohesive across all platforms.

Recommendations

(5.0)

Judit Szekeres • swell

Client • Mar 10, 2025

Miguel transformed my abstract vision into a stunning brand identity. Taking my initial concepts - mere words, feelings, and colors - he crafted them into a cohesive visual story through his brilliantly organised design process. As a result, I now have a brand identity, that perfectly captures my company's essence. His collaborative approach made the journey both exciting and effortless. For anyone seeking to elevate their brand's visual presence, Miguel is my No. #1 recommendation.


Skills and tools

Brand Designer

Graphic Designer

Logo Designer

Adobe Illustrator

Adobe InDesign

Adobe Photoshop

Figma