Expert in research, analysis, and reporting of market trends, consumer behavior, and competitor analysis for businesses of all sizes.

▶ Engage with the client to collaborate and discuss on the project requirement, timelines and the budget.

▶ Set timelines for the draft submission and updates on material included and the scope diversity among other upcoming issues.

▶ Assess consumer trends and behaviors, and advise the client on how to optimize the products and services to better meet the needs and preferences of the target market. This involves conducting both qualitative and quantitative research in order to gain insight into consumer preferences, motivations, and opinions.

▶ Utilizing a variety of methods, including surveys, focus groups, interviews, customer sentiment analysis, and competitor analysis. Through surveys, I collect data on customer demographic information, shopping habits, user experience, and product/service features, in order to understand current and potential customers. I also use focus groups to gain insights into consumer perspectives on various aspects of the product/service. Additionally, I use interviews to gain an in-depth understanding of the customer’s wants and needs.

▶ Analyzing data collected and interpreting the results to develop an understanding of consumer behavior and preferences. From there, I synthesize the data and create reports that provide actionable insights and recommendations to the client to help in improving their product/services further, and provide a better customer experience.