Market Research and Analysis by Landu Joel

Market Research and Analysis by Landu JoelMarket Research and Analysis by Landu Joel

Market Research and Analysis

Landu Joel

Starting at

250

About this service

Summary

Expert in research, analysis, and reporting of market trends, consumer behavior, and competitor analysis for businesses of all sizes.

▶ Engage with the client to collaborate and discuss on the project requirement, timelines and the budget.

▶ Set timelines for the draft submission and updates on material included and the scope diversity among other upcoming issues.

▶ Assess consumer trends and behaviors, and advise the client on how to optimize the products and services to better meet the needs and preferences of the target market. This involves conducting both qualitative and quantitative research in order to gain insight into consumer preferences, motivations, and opinions.

▶ Utilizing a variety of methods, including surveys, focus groups, interviews, customer sentiment analysis, and competitor analysis. Through surveys, I collect data on customer demographic information, shopping habits, user experience, and product/service features, in order to understand current and potential customers. I also use focus groups to gain insights into consumer perspectives on various aspects of the product/service. Additionally, I use interviews to gain an in-depth understanding of the customer’s wants and needs.

▶ Analyzing data collected and interpreting the results to develop an understanding of consumer behavior and preferences. From there, I synthesize the data and create reports that provide actionable insights and recommendations to the client to help in improving their product/services further, and provide a better customer experience.

Deliverables

Market Research Reports

Conducting desk research and primary market research to identify the size and Composition of target markets, and other insights such as customer buying behaviors, preferences, and trends.

Market/Competitor Analysis

Identifying competitors in a particular industry and gathering data points such as market share, product offerings, pricing strategies, etc.

Audience Analysis

Understanding consumer demographics and psychographics to better target and segment customers.

Customer Segmentation Analysis

Grouping customers into segments and sub-segments based on common characteristics, attitudes, and buying behaviors.

Business Model Analysis

Examining the operational processes of a business and making recommendations for improvement.

Consumer Insights

Leveraging primary and secondary research to obtain insights into consumer behavior and preferences.

Advertising/Marketing Effectiveness Studies

Conducting studies to evaluate the effectiveness of different advertising/marketing campaigns in driving sales

ROI Analysis

Utilizing analytics and statistical tools to measure the performance of different marketing channels in obtaining desired business outcomes.

What's included

Market Research Reports
Conducting desk research and primary market research to identify the size and Composition of target markets, and other insights such as customer buying behaviors, preferences, and trends.
Market/Competitor Analysis
Identifying competitors in a particular industry and gathering data points such as market share, product offerings, pricing strategies, etc.
Audience Analysis
Understanding consumer demographics and psychographics to better target and segment customers.
Customer Segmentation Analysis
Grouping customers into segments and sub-segments based on common characteristics, attitudes, and buying behaviors.
Business Model Analysis
Examining the operational processes of a business and making recommendations for improvement.
Consumer Insights
Leveraging primary and secondary research to obtain insights into consumer behavior and preferences.
Advertising/Marketing Effectiveness Studies
Conducting studies to evaluate the effectiveness of different advertising/marketing campaigns in driving sales
ROI Analysis
Utilizing analytics and statistical tools to measure the performance of different marketing channels in obtaining desired business outcomes.

Duration

2 weeks

Skills and tools

Market Researcher

Business Analyst

Business Strategist

Google Analytics

Google Docs

Google Sheets

Microsoft Office 365

Solidity

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Contact for pricing

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STARTING AT

$200

fixed rate, 1-3 Weeks