- Moodboard (what's the vibe man?)
- number of conceptz = three
- primary logo (brand superhero)
- secondary logo (the sidekick logo)
- brandmark (logo partner in crime)
- brand pattern (the party outfit)
- color palette (brand swag color)
- typography paring (fonts that go on a date)
- stationary dzigns (buziness card, envelop & letter head)
- social media template X9