Brand Strategy + Visual Identity (Premium Package) by Mariana Caro | Rue Haus®Brand Strategy + Visual Identity (Premium Package) by Mariana Caro | Rue Haus®

Brand Strategy + Visual Identity (Premium Package)

Mariana Caro | Rue Haus®

Starting at

2,000

About this service

Summary

Elevate your brand with The Premium Package — my most complete branding experience, crafted exclusively for established brands ready to stand out and lead.

The Ultimate Branding Experience. For brands that don’t just want to exist, but to own their space, this is my most exclusive and strategic offering. Created for visionary businesses, this package delivers a bold, elevated identity aligned with the highest standards of design and strategy. Whether you're launching a franchise, a high-profile event, a special collection, or a limited-edition product line, this immersive branding system redefines excellence.

If your brand is ready to make a statement, scale, or redefine its category, this package offers an all-encompassing branding experience designed to captivate, connect, and leave a lasting legacy.

Deliverables

Discovery Questionnaire

A comprehensive questionnaire to understand your business and your initial ideas for the brand's feel and visual identity.

Premium Brand Strategy

Clarity-driven strategy that defines your brand’s essence — to ensure every creative decision has intention and purpose.

Logo Suite

Primary, Secondary logos, Wordmark, Icon.

Color Palette

Color Palette.

Typography

Typography System (All the typographies we use in the project, please take in consideration that most of the fonts need to purchase a license.

Brand Applications and Mockups

Examples of brand applications and mockups.

Collateral Design

5 Custom Collaterals with mockups.

Brand Guidelines

20+ page PDF document compiling all elements within your branding to ensure consistency and correct usage

Final Files

Provided in AI, EPS, SVG and PNG.

FAQ

Why is branding such a significant investment?

Because branding isn’t decoration—it’s your presence, your positioning, and the legacy you leave behind. We craft brands designed to generate ROI, build recognition, and elevate your place in the market.

What if I need to launch soon and don’t have weeks to prepare?

No problem — we understand that sometimes timelines are tight but quality and strategy can’t be compromised. For projects that require a faster turnaround, we offer Day Rates, a focused and immersive option where we can craft your brand essentials in as little as 3 days. This allows us to deliver intentional, high-quality work without skipping the thoughtful process your brand deserves.

Can you help reposition an existing brand?

Yes. Whether it’s refining your message, elevating visuals, or redefining strategy, we craft rebrands that feel bold, seamless, and designed for growth.

Can I request a custom package based on my needs?

Absolutely! Drop me a message and we can discuss your situation.

What will you need from me to get started?

We kick things off with a Discovery questionnaire, where I'll learn everything I need to know about your brand to apply strategy to the design decisions. You'll also be asked to provide visual inspiration so I understand your likes/dislikes - this is optional, not needed, but it can be useful.

FAQs

Why is branding such a significant investment?
Because branding isn’t decoration—it’s your presence, your positioning, and the legacy you leave behind. We craft brands designed to generate ROI, build recognition, and elevate your place in the market.
What if I need to launch soon and don’t have weeks to prepare?
No problem — we understand that sometimes timelines are tight but quality and strategy can’t be compromised. For projects that require a faster turnaround, we offer Day Rates, a focused and immersive option where we can craft your brand essentials in as little as 3 days. This allows us to deliver intentional, high-quality work without skipping the thoughtful process your brand deserves.
Can you help reposition an existing brand?
Yes. Whether it’s refining your message, elevating visuals, or redefining strategy, we craft rebrands that feel bold, seamless, and designed for growth.
Can I request a custom package based on my needs?
Absolutely! Drop me a message and we can discuss your situation.
What will you need from me to get started?
We kick things off with a Discovery questionnaire, where I'll learn everything I need to know about your brand to apply strategy to the design decisions. You'll also be asked to provide visual inspiration so I understand your likes/dislikes - this is optional, not needed, but it can be useful.

What's included

Discovery Questionnaire
A comprehensive questionnaire to understand your business and your initial ideas for the brand's feel and visual identity.
Premium Brand Strategy
Clarity-driven strategy that defines your brand’s essence — to ensure every creative decision has intention and purpose.
Logo Suite
Primary, Secondary logos, Wordmark, Icon.
Color Palette
Color Palette.
Typography
Typography System (All the typographies we use in the project, please take in consideration that most of the fonts need to purchase a license.
Brand Applications and Mockups
Examples of brand applications and mockups.
Collateral Design
5 Custom Collaterals with mockups.
Brand Guidelines
20+ page PDF document compiling all elements within your branding to ensure consistency and correct usage
Final Files
Provided in AI, EPS, SVG and PNG.

Duration

6 weeks

Skills and tools

Brand Design

Brand Strategist

Graphic Designer

Adobe Illustrator

Adobe InDesign

Adobe Photoshop

Canva

Midjourney

Industries

Design

More services

Brand Strategy + Visual Identity (Pro Package)

STARTING AT

$1,500

fixed rate

Brand Strategy + Visual Identity (Standard Package)

STARTING AT

$1,200

fixed rate

À La Carte Design

Contact for pricing

Brand Strategy + Visual Identity (Premium Package)

Mariana Caro | Rue Haus®

Starting at

2,000

About this service

Summary

Elevate your brand with The Premium Package — my most complete branding experience, crafted exclusively for established brands ready to stand out and lead.

If your brand is ready to make a statement, scale, or redefine its category, this package offers an all-encompassing branding experience designed to captivate, connect, and leave a lasting legacy.

Deliverables

Discovery Questionnaire

A comprehensive questionnaire to understand your business and your initial ideas for the brand's feel and visual identity.

Premium Brand Strategy

Clarity-driven strategy that defines your brand’s essence — to ensure every creative decision has intention and purpose.

Logo Suite

Primary, Secondary logos, Wordmark, Icon.

Color Palette

Color Palette.

Typography

Typography System (All the typographies we use in the project, please take in consideration that most of the fonts need to purchase a license.

Brand Applications and Mockups

Examples of brand applications and mockups.

Collateral Design

5 Custom Collaterals with mockups.

Brand Guidelines

20+ page PDF document compiling all elements within your branding to ensure consistency and correct usage

Final Files

Provided in AI, EPS, SVG and PNG.

FAQ

Why is branding such a significant investment?

What if I need to launch soon and don’t have weeks to prepare?

Can you help reposition an existing brand?

Yes. Whether it’s refining your message, elevating visuals, or redefining strategy, we craft rebrands that feel bold, seamless, and designed for growth.

Can I request a custom package based on my needs?

Absolutely! Drop me a message and we can discuss your situation.

What will you need from me to get started?

FAQs

Why is branding such a significant investment?
Because branding isn’t decoration—it’s your presence, your positioning, and the legacy you leave behind. We craft brands designed to generate ROI, build recognition, and elevate your place in the market.
What if I need to launch soon and don’t have weeks to prepare?
No problem — we understand that sometimes timelines are tight but quality and strategy can’t be compromised. For projects that require a faster turnaround, we offer Day Rates, a focused and immersive option where we can craft your brand essentials in as little as 3 days. This allows us to deliver intentional, high-quality work without skipping the thoughtful process your brand deserves.
Can you help reposition an existing brand?
Yes. Whether it’s refining your message, elevating visuals, or redefining strategy, we craft rebrands that feel bold, seamless, and designed for growth.
Can I request a custom package based on my needs?
Absolutely! Drop me a message and we can discuss your situation.
What will you need from me to get started?
We kick things off with a Discovery questionnaire, where I'll learn everything I need to know about your brand to apply strategy to the design decisions. You'll also be asked to provide visual inspiration so I understand your likes/dislikes - this is optional, not needed, but it can be useful.

What's included

Discovery Questionnaire
A comprehensive questionnaire to understand your business and your initial ideas for the brand's feel and visual identity.
Premium Brand Strategy
Clarity-driven strategy that defines your brand’s essence — to ensure every creative decision has intention and purpose.
Logo Suite
Primary, Secondary logos, Wordmark, Icon.
Color Palette
Color Palette.
Typography
Typography System (All the typographies we use in the project, please take in consideration that most of the fonts need to purchase a license.
Brand Applications and Mockups
Examples of brand applications and mockups.
Collateral Design
5 Custom Collaterals with mockups.
Brand Guidelines
20+ page PDF document compiling all elements within your branding to ensure consistency and correct usage
Final Files
Provided in AI, EPS, SVG and PNG.

Duration

6 weeks

Skills and tools

Brand Design

Brand Strategist

Graphic Designer

Adobe Illustrator

Adobe InDesign

Adobe Photoshop

Canva

Midjourney

Industries

Design

More services

Brand Strategy + Visual Identity (Pro Package)

STARTING AT

$1,500

fixed rate

Brand Strategy + Visual Identity (Standard Package)

STARTING AT

$1,200

fixed rate

À La Carte Design

Contact for pricing