What's included

• Logo

  The face of your brand! This is how your customers will first interact with the brand. This is important as it also influences their first impressions of your business

• Color Palette

  This, along with your typography serves just as big of a role as your Logo. Color provide the brand character, and can influence how your potential customers feel of your brand. Specific colors portray specific feelings, so choosing the right colors is important!

• Typography and Typography guidelines

  Your typography sets the tone for your brand. Different styles can portray a different tone to your brand. I will be providing 2 typefaces and also font sizing that would seamlessly go well together.

• Color pairings and iconography

  I will also create a set of colors that would go well together, and how to use them with the logo.

• Mockups

  I will provide you with 3-4 mockups with the brand materials. This will help you visualize the brand in action, and see how it can be applied.

• (Optional) Brand Elements

  I will also help with designing brand elements. These can go along with your logo and can be used for various materials and customer touch points.