Brand Identity Essentials

Sakina Poonawala

Starting at

1,500

About this service

Summary

The Brand Identity Essentials is designed to give your small businesses a professional and cohesive brand identity at an affordable price.

Tailored for Small Businesses: I specialize in creating branding that speaks directly to your audience, with a focus on what matters most to your business.

Quick & Efficient: Get your brand identity ready within 2 to 3 weeks, without compromising on quality.

Affordable & Impactful: A complete branding package that’s designed to be budget-friendly while still delivering high-impact results.

Strategic Approach: Every design element is backed by a strategy to help you connect with your customers and stand out in the market.

Building Lasting Relationships: I aim to build a collaborative partnership that lasts beyond the project, with your brand’s success at the heart of everything I do.

Ready to get branded? Let’s work together!

Process

Here’s how it works:

Brand Questionnaire: I’ll start by sending you a brief questionnaire to understand your business, goals, target audience, and vision. This helps me get a clear idea of what you want for your brand.

Creative Direction: Based on your answers, I’ll create mood boards that showcase the overall look and feel we’ll aim for, helping you visualize the direction of your brand.

Brand Identity Design: I’ll design a unique identity for your brand, based on the mood board you choose. Only one brand concept will be provided, ensuring it aligns perfectly with the direction we’ve set together. This will be presented in a brand presentation, complete with real-world brand-in-action mockups, so you can see how your identity will look across various materials and platforms. Number of Revisions per deliverable will be 2

Offboarding your Brand: Once everything is finalized, I’ll provide all your brand files and the brand guidelines consisting clear instructions on how to use your logo, colors, fonts, and design elements consistently. You’ll receive files in multiple formats (PNG, JPEG, and vector) for easy application across all platforms, ensuring your brand stays consistent long-term.

Add-ons: Package Design If you require package designs for your product, I offer custom package design services that complement your brand identity. I’ll create packaging that not only reflects your brand’s personality but also stands out on the shelves and appeals to your target audience.

Feel free to reach out to me if you have any doubts!

What's included

Brand Questionnaire
A simple questionnaire to help uncover your brand’s values, goals, and target audience, ensuring the design truly represents your business
Creative Direction
Two to Three mood boards to inspire and guide the overall direction of your brand’s design
Full Logo Suite
A primary logo, a secondary logo, and a versatile submark
Brand Color Palette
A tailored color scheme that reflects your brand’s values and personality
Brand Typography
Two font pairings—one for headings and one for body text—chosen to complement your brand’s voice
Brand Guidelines with Mockups
A simple guide that explains how to use your logo, colors, and fonts correctly, helping you keep your brand looking professional and consistent.

Example projects