Phase 1: Let's analyze your situation
- Analysis of your current brand
- Market research
- Competitors
- Aspirational brands
- 2 abstract identity concepts
Phase 2: Identity Development
- Brand Essence (Mission, Vision, Purpose & Values) & Brand Storytelling
- Customer loyalty strategies
- New ideas/products for your business
- Brand positioning
- Action plan to follow
- Verbal identity & messaging
- Visual identity: Chosen brand concept, color palette, logos (main, secondary, and isotype), patterns, brand icons, packaging, exposed brand).
Phase 3: Land on Social
- Visual Strategy for your socials
- Content Pillars
- Content Ideas
- Network Communication Strategies
- Hacks to boost your engagement and presence