What's included

• 1 Month of Service or Desired Project

  • Planning, developing, and implementing digital search paid campaigns to drive direct response across multiple verticals, and improve based on data obtained from previous campaigns. • Owning budget cap planning, meanwhile ensuring business targets are met. • Overseeing day-to-day optimization, and execution of paid search campaigns, meanwhile identifying opportunities to improve campaigns to maximize ROI. • Manage keyword and campaign development, meanwhile conducting testing on campaigns to improve based on results. • Implemented, created, and analyzed google tags and google conversions to develop data and creative-driven conclusions. • Working alongside paid media team to develop strong marketing strategies resulting in obtaining reliable data from Google Ads, Facebook UI, and Google Analytics which contributed to increasing ROAS and ROI. • Optimized targeting, retargeting, and lookalike audiences to ensure the capture of high-level leads. • Developed, monitor, and report on critical success metrics and communicate insights to key team members. • Effectively liaising between clients, clients’ marketing team, and search team members to create campaigns satisfying KPIs and clients’ objectives • Create, manage, and optimized Google ad conversions, keywords, creatives, ad extensions, tags, etc. • Utilizing Google Analytics to develop insights an actionable strategy intended to improve paid campaigns and meet client goals. • Working with organic search teams to ensure landing pages and keywords work in synchrony to reduce PPC.