Social Media Strategy
Starting at
$
400
About this service
Summary
Effective social media marketing is more than just creating profiles; it involves crafting a well-thought-out strategy that aligns with the brand's goals and resonates with the target audience. I will work closely with your brand to develop a customized social media approach that ensures maximum engagement, visibility, and growth.
Key Service Components:
Social Media Audit & Inspiration: We start by conducting a comprehensive social media audit of your brand's current presence (if any) on various platforms. Additionally, we analyze your competitors and other successful brands in your industry to gain valuable insights and inspiration. This step allows us to identify strengths, weaknesses, opportunities, and potential threats in the social media landscape.
Social Media Strategy Development: Based on the audit findings and your brand's specific objectives, we develop a tailored social media strategy. This strategy outlines the platforms to focus on, the tone of communication, key messaging, and content themes.
Media System Definition: We choose the most suitable media system for your brand's social media presence. This can be either an omnichannel or multichannel approach, depending on your resources, target audience, and overall marketing strategy. An omnichannel approach ensures a consistent brand experience across all platforms, while a multichannel approach allows for platform-specific customization.
Visual Identity Creation: We work on creating a compelling visual identity for your brand's social media presence. This includes building a brief Brand Manual and a Moodboard. The aim is to create a visually appealing and memorable representation of your brand on each platform.
Editorial Content Strategy: Content is a crucial aspect of social media success. We develop an editorial content strategy that outlines the types of content to be shared on each platform, content frequency, and content pillars. The strategy ensures that your brand's voice remains consistent while catering to the preferences of each platform's audience.
What's included
Social Media Competitors
Identification of social profiles that can act as guides and examples for the brand
Media Ecosystem
Definition of the strategy (omnichannel, multichannel), the platforms involved, the story of each of these and their inter-relationships.
Visual Identity and Type of Content
Identification of a recognizable aesthetic through moodboards and sample tables. Structuring of editorial types of content.
Duration
2 weeks - 1 month
Skills and tools
Brand Designer
Social Media Strategist
Creative Designer
Adobe Illustrator
Adobe Photoshop
TikTok