Visual Identity (Start-up or Rebrand)

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About this service

Summary

Custom Visual Identity is perfect for start-ups or businesses looking to rebrand. This is a full overhaul of your existing brand, making sure it finally stands out from the competition and attracts your audience

Process

Start your journey
Get started and book a call with me to kick off your project. We’ll figure out exactly what you need and what you don’t
Creative Direction
We’ll dive deep into your brand foundations together and make a plan for the designs. You’ll get two creative directions to choose from.
Designing
You pick your favourite direction, I’ll make it happen. You’ll have the chance to review, give feedback and ask for any tweaks
Send off
Happy with the designs? Cool. I’ll send over your shiny new files with a brand guidebook on how and how not to use it.

What's included

  • Creative Direction

    An outline of the project goals, mission, vision, values, USP, Audience pain points & solutions and 2 Mood boards to choose from

  • Logo Suite

    Primary Logo, Secondary Logo, Brand mark Logo, Alternate Logo

  • Color Palette & Type Suite

    Brand Color palette with accessibility and contrasting standards in mind

  • Brand Guidelines

    A PDF Document outlining how and how not to use your visual identity to make sure it looks the best at all times

  • Extras upon request

    Business cards, social media templates etc.. available upon request.


Skills and tools

Brand Designer
Brand Strategist
Digital Marketer
Adobe Illustrator
Adobe Photoshop
Notion

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