Digital Business Management

Richard Kennepohl

Starting at

$

45

/hr

About this service

Summary

I am a client-centric problem solver that enjoys building relationships with those that I serve. I have an unconventional background that allows me to provide leadership and pinpoint issues with a rich and varied perspective. This diverse journey has equipped me with a unique skill set and the ability to approach business challenges from multiple angles, ensuring my clients receive well-rounded, innovative solutions.

Process

The process would be client dependent and their needs. Below is an example.
1. Initial Consultation
Objective: Understand the client’s business, goals, and current digital presence.
Process:
Schedule an initial meeting with the client.
Discuss the client’s business objectives, target audience, and current challenges.
Gather information about existing digital assets (website, social media, CRM, etc.).
Outcome: A comprehensive understanding of the client’s needs and expectations.
2. Assessment and Proposal
Objective: Analyze the gathered information to identify key areas of improvement.
Process:
Conduct a thorough audit of the client’s digital presence, including website performance, SEO, social media engagement, and digital marketing efforts.
Analyze market trends and competitor strategies.
Develop a proposal outlining the recommended strategies and solutions.
Outcome: A detailed proposal with a strategic plan, timelines, and cost estimates.
3. Strategy Development
Objective: Create a customized digital strategy to achieve the client’s goals.
Process:
Collaborate with the client to finalize the strategic plan.
Define key performance indicators (KPIs) and success metrics.
Develop a content calendar and marketing campaign schedules.
Outcome: A finalized digital strategy with clear, actionable steps.
4. Implementation
Objective: Execute the digital strategy and monitor progress.
Process:
Launch digital marketing campaigns (e.g., PPC, social media ads).
Optimize the website for SEO and user experience.
Implement email marketing campaigns and CRM updates.
Deploy AI tools for customer service and marketing automation.
Outcome: Successful execution of the strategy with initial performance data.
5. Monitoring and Analysis
Objective: Track the effectiveness of the implemented strategies.
Process:
Use analytics tools (e.g., Google Analytics, social media insights) to monitor key metrics.
Conduct regular performance reviews and data analysis.
Identify trends and areas for improvement using AI-driven insights.
Outcome: Data-driven understanding of strategy performance.
6. Reporting and Optimization
Objective: Provide the client with detailed performance reports and optimize strategies.
Process:
Prepare monthly or quarterly performance reports highlighting key metrics and outcomes.
Conduct review meetings with the client to discuss the results and gather feedback.
Adjust strategies based on performance data and client feedback.
Outcome: Continuous improvement of digital strategies and sustained business growth.
7. Ongoing Management and Support
Objective: Ensure long-term success and address any new challenges.
Process:
Offer ongoing support and maintenance for digital assets.
Provide regular updates on industry trends and best practices.
Conduct periodic training and workshops for the client’s team.
Outcome: Long-term client satisfaction and adaptability to evolving business needs.

What's included

  • Digital Strategy Plan

    This is a comprehensive digital strategy aligned with business goals. It also roadmaps an outline of short-term and long-term digital initiatives.

  • Project Management

    A detailed project plan and timelines with regular updates and progress reports. Also, any coordination with various teams and stakeholders.

  • Training and Workshops

    Development and delivery of training programs for staff that include workshops on digital tools and best practices. Also, includes the creation or curation of training materials and documentation.

  • AI and Machine Learning Insights

    Use AI to identify trends and pattens in customer behavior. Development of machine learning models to improve business processes. Regular reports on AI insights and their impact on business outcomes.

Skills and tools

Business Owner

Operations Manager

Mentor

Canva

Canva

ClickUp

ClickUp

Google Docs

Google Docs

Microsoft Office 365

Microsoft Office 365

Trello

Trello

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