Brand Identity Design

Martin Jnr

(0)

Starting at

1,800

About this service

Summary

A solid strategy is the foundation of your brand, guiding all visual elements. My goal is to ensure you fully understand the process from start to finish, maintaining open communication throughout.

Together, we will:

Create a brand definition: Craft mission and vision statements.

Define brand personality: Establish your brand’s character.

Develop brand voice and tone: Ensure consistent messaging.

Design visuals: Create logos, color palettes, typography, and more.

Identify your USP: Highlight what makes your brand unique.

Narrow down your target audience: Pinpoint your ideal customers.

Analyze competitors: Understand your market position.

By collaborating closely, we’ll build a cohesive and memorable brand that aligns with your business and can achieve measurable goals.

FAQs

Do you offer payment plans?
Projects are typically split into two payments: a 50% deposit upfront and the remaining 50% upon completion. For larger projects, we can set up milestone payments. Stripe processing fees apply to each transaction, but Contra is commission-free. Learn more about Contra for Clients here: https://contra.com/blog/vqesvk3B-contra-for-clients
How long do projects take?
As a general guideline, my logo design process typically takes between 1-2 weeks. Brand identity projects can vary from 3-5 weeks, and website projects usually span 3-4 weeks. Please note, your project's timeline may adjust based on its unique requirements and the speed of communication for feedback.
How will we communicate?
We begin with Google Meet video meetings to discuss your project and present initial concepts. For quick updates, I utilize email or send short recorded videos. If video meetings aren't preferred, we can connect via phone or email—whatever you are comfortable with!
Can you do a rebranding to meet new goals?
Yes, I can definitely help with rebranding to align your brand with new goals. Whether it's updating your logo, refining your brand identity, or even redesigning your website to reflect your evolving vision, I'm here to assist you every step of the way. Let's discuss your specific goals and how we can refresh your brand effectively!
Can we have just the logo, or part of the package?
Absolutely! You can opt for just the logo design or include it as part of a larger branding package. Whether you need a standalone logo or want to enhance your brand identity with additional design elements, I'm here to tailor the service to fit your specific needs.

What's included

Discovery Consultation
Let's kick things off with a friendly chat! This session will help us get to know each other and discuss your brand goals and how we can achieve them together. Formats: Video call.
Logo Design with Variations
We’ll craft multiple logo options for your brand, including a primary logo, a secondary logo, and an iconmark. If you need more than three variations, just let us know! Formats: JPEG, PNG, SVG, AI.
Brand Typography
We’ll select a pair of typefaces that perfectly match your brand’s visual identity. You’ll get our suggestions, and while font purchases are your responsibility, we’ll aim for free commercial options first. Formats: PDF with font details.
Color Palette
We’ll create a color palette that embodies the mood and aesthetic of your brand. Typically, we choose 3-5 colors, but no more than 7. Formats: PDF with color codes (HEX, RGB, CMYK).
Brand Pattern
A unique brand pattern helps reinforce your brand’s identity across various touchpoints. These patterns will create a strong visual connection with your audience and set you apart from competitors. Formats: JPEG, PNG, SVG.
Business Card Design
We’ll design standout business cards that leave a lasting impression. You’ll get an editable Canva template to update as needed. Formats: Canva template.
Social Media Templates
Consistent and professional social media templates save time and ensure your brand’s message is clear across all platforms. We will provide four templates that are easy to customize. Formats: Canva templates.
Revisions
We strive to get it right the first time, but we know tweaks might be needed. Formats: Applicable to logo variations, Business card design, and Social Media Templates.
Brand Guidelines
This document outlines all the details of your brand’s visual identity, ensuring consistency across all materials. It includes guidelines for logo use, typography, and colors. Formats: PDF.