Art Direction

pro

Ashley Vong

(1)

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About this service

Summary

Mission

I deliver high-quality work that rivals big agency standards, but with the personal touch, flexibility, and creative energy of a freelancer or small studio. The best of both worlds in my humble opinion.

Understanding your brand, your audience, and your objectives is key. Coupled with close collaboration, I establish a clear blueprint for your creative needs, from initial concepts to fully fleshed-out projects.

Process

Strategy: I begin by getting to know you, your audience, your brand, and your objectives. Coupled with extensive market research and analysis, I can use this information to create a blueprint for problem solving and finding the best possible solution for you.

Concept: I then start drafting up conceptual layouts, sketches, designs, and/or wireframes to formally establish the initial idea. I generate rounds of iterations, which are then refined and fine-tuned in order to craft the ultimate design system.

Design: This is where the magic happens. Whether it’s designing the perfect global marketing campaign assets, creating digitally animated corporate event displays, or making in-product interfaces come to life, I'm here to turn any of your ideas into reality.

Deliver: There’s nothing I enjoy more than having happy clients. I want you to be thrilled with me and feel like the collaboration and the quality of our deliverables exceeds expectations. I'm committed to this standard for every project.

What's included

Collaboration + Team Leadership
I can assemble teams of designers, writers, editors, and talent, which can include internal staff and external agency partners, to execute projects. This encompasses providing clear direction, overseeing workflow, and constant collaboration.
Concept + Design
I create initial visual concepts and mood boards that convey the overall visual language for a project, which can then be translated into design layout prototypes for websites, magazines, ads, brochures, or packaging that align with the brand’s identity and the client’s objectives.
Client Interaction
I present and pitch creative concepts to clients, explaining design choices and how they meet the project’s goals. This includes revising designs based on client feedback while maintaining the integrity of the original creative direction.
Quality Control
I review all design deliverables for consistency, accuracy, and adherence to brand guidelines before they go to production.This ensures that all designs meet technical specifications and are ready for final output (e.g., print, web, video).

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