What's included

• Branding strategy

  mission, client's vision and values, target audience

• Brand concept

  discussing first concepts, creating a mood board & breakdown design ideas, and inspirations

• Primary & Secondary Logo

  creating logos that resonate with the brand

• Logo variations

  variations of logos that work across all platforms

• Color scheme and fonts

  color palette suited for the brand and typography pairings

• Brand assets

  various graphics elements, patterns, photos, etc.

• Simple brand guidelines

  a document to help the client to use their brand