What's included

• Audit social media presence

  Assess the effectiveness of all used social media platforms and outline improvements. Create any necessary assets like profile picture and cover photo.

• Conduct strategy work session

  Host digital worksession with the client to play back learnings from research and listening tours, and provide context through which participants can align on optimal path forward.

• Set social media goals and objectives

  Work with the client to set high level goals (e.g. “Establish though leadership in our space”) and objectives (e.g. “Get our CEO to post more”). Articulate them in a short briefing document that everyone can agree to and use moving forward.

• Assemble mood board

  Develop mood board that help the client contribute to the aesthetic feel of a project.

• Develop organic content strategies

  Based on the client's mission statement and values, develop content strategies that specify who, what and where to post content in order to attract, delight, and engage potential consumers of products or services. Deliver editorial calendar to client in a custom Trello board.

• Write social media captions

  Write social media captions optimized for use across platforms.

• Design social media graphic templates

  Design social media graphic templates based on direction provided by the client, optimized for use across platforms.