Digital Strategy
Kaylie Brown
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About this service
Summary
With over ten years of experience in Digital commerce, I offer consulting services to help clients develop effective e-commerce strategies. After our initial consultation, I'll work to generate a deep understanding of your current pain points, and bring a fresh perspective to reaching your digital goals.
Results
Advanced client ranking among industry index for the ‘Top 100 Furniture Retailers’ to #10 in 2022 (up +30 spots from 2021; beating West Elm & Pottery Barn.)
Recognized positive online sales despite a -10% decline in sessions by prioritizing features that drove a +15% increase in Order Conversion; with an +8% increase in Checkout Funnel Conversion.
Identified need for diversified payment options, and launched ‘Buy Now, Pay Later’ payment option, driving $1.5M in sales within its first 90 days, realizing a +16% higher AOV than traditional payment methods.
Grew Affiliate sales 14% YoY; including a 22% growth during peak Back to Business season.
Managed an annual budget of +$10M, realizing +$170M in annual sales.
Pioneered tactics to generate in-store sales using the Affiliate channel, with +91% growth in 2018.
What's included
Free Consultation
We'll have a thorough discussion on the current state of your business and your desired future state. We will establish your goals. I'll provide a recommendation on achieving your desired goals.
Custom Plan
Once we have established your needs, I will develop a custom plan to deliver results for your unique business goals. This may be a weekly time commitment, or flat rate project.
Example projects
Skills and tools
Brand Strategist
Product Manager
Google Docs
Notion
Work with me