Creative Direction, Identity
Starting at
$
125
/hrAbout this service
Summary
Phase 1: Creative Brief and Direction
Develop creative briefs: Create detailed creative briefs that outline the design direction, objectives, and target audience. This phase involves gathering information about the brand's vision, values, and desired aesthetic.
Phase 2: Design System Frameworks
Establish design system frameworks: Define the design system frameworks and guidelines for design tools such as Figma and Sketch. This includes creating a consistent set of components, styles, and templates that can be easily used and maintained across different projects.
Phase 3: Brand Identity Design
Logo design: Create a distinctive and visually appealing logo that reflects the brand's identity and resonates with the target audience.
Color palette development: Develop a cohesive color palette that evokes the desired emotions and effectively represents the brand across various platforms.
Typography choices: Select suitable typography choices that align with the brand's personality and enhance readability and visual appeal.
Brand guidelines: Compile comprehensive brand guidelines that outline the proper usage of logos, color palettes, typography, and other design elements. These guidelines serve as a reference for maintaining consistency and ensuring brand integrity.
The phased approach allows for a systematic and efficient process of creative direction and brand identity design. By following these steps, the project progresses from defining the creative direction to establishing design frameworks and ultimately delivering the brand identity design assets.
What's included
Brand Identity Guidelines Development
Establish cohesive and consistent brand representation across multiple platforms.
Design Cross-Platform Visual Assets
Create versatile visual assets for consistent branding across platforms.
Cross-Platform Brand Identity Implementation
Ensure cohesive brand representation across various cross-platform applications.
Skills and tools
Brand Designer
Typographer
Creative Director
Adobe Creative Suite
Adobe Illustrator
Figma
Miro
Sketch