Think of the most persuasive speaker in your organization. Is he or she a salesperson? Chances are, the answer is yes. Persuasion has long been recognized as an important sales skill, but it can also be invaluable for your customer service. Every day, your reps turn problems into solutions and fair-weather customers into loyal brand evangelists. Think they don’t need to be persuasive to get the job done? Believe it or not, 74% of consumers say they’ve spent more with a company because of positive service experiences—up to 14% more. It’s that effective. So make sure your reps can speak confidently, stay positive, and offer the kind of compelling arguments that lead to conversions.