The Ultimate Brand Blueprint

Maham Sultan

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About this service

Summary

I start by understanding your goals, target audience, and market landscape. Together, we define your brand’s positioning, values, and messaging. I then develop sketches and initial visual concepts. After that, I present mood boards for your feedback. Next, I design key brand elements, including your logo, color palette, and typography. I compile a brand book with detailed usage rules for consistency. I apply the design across various touchpoints, such as business cards, websites, and social media. After gathering your feedback, I make adjustments and finalize the design assets.

So, I’m here to help your brand shine brighter by creating standout design solutions that stand out in a busy market. With a sharp focus on detail and a love for creativity, I craft brand identities that truly represent your business and connect with your customers.

From designing logos to creating clear brand guidelines, I handle everything to make sure your brand looks cohesive and makes a lasting impact. Let your brand shine with designs that speak loudly and connect deeply with your audience.

What's included

Visual Identity
Logo Design: -Primary logo -Secondary logo variations (horizontal, vertical) -Logomark (icon) Color Palette: -Primary and secondary colors -Color codes (RGB, HEX, CMYK, Pantone) -Typography -Pattern Design
Stationery and Marketing Collaterals
-Business Cards -Letterheads and Envelopes -Brochure / flyer -Thankyou card
Packaging design
Packaging design involves creating a visually appealing and functional package for a product, ensuring it aligns with the brand's identity and effectively communicates key information to consumers.
Social media Design
-Profile and cover images for different social platforms -Post templates
Motion graphics
-Animated logos -Short brand videos or GIFs
Brand Guidelines
-Comprehensive guidelines detailing all aspects of the brand’s visual identity -Rules for logo usage, color palette, typography, imagery etc
Deliverables
-File Formats Provide final designs in various formats (AI, EPS, PDF, PNG, JPG, etc.) Ensure files are ready for both print and digital use
Other
If you want something designed that is not included above, let me know.