The Comprehensive Brand Design

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Jayanti Bhatter

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About this service

Summary

My approach to brand design is rooted in research and design thinking, ensuring every element is thoughtfully crafted and aligned with your brand's vision.

From initial discovery to fine-tuning and final hand-off, I prioritise a collaborative and detail-oriented process, making sure your brand stands out with a uniquely tailored identity that resonates with your audience.

Process

Stage 1: Brand Discovery Dive

Kick things off with an in-depth exploration of your brand’s essence. We’ll get to know your vision and goals through a kickoff call and a brand identity questionnaire.

Stage 2: Creative Compass

We set our creative direction by researching, crafting visual moodboards, and presenting brand identity concepts. Together, we’ll chart the course, selecting the perfect logo and extending the visual identity to fit your brand's unique needs.

Stage 3: Brand-in-Action + Fine Tuning

We refine and perfect the chosen direction, ensuring every element aligns with your brand’s core values and vision. This is where the magic happens as we fine-tune the identity and develop supporting visuals and marketing collaterals and stationery.

Stage 4: The Drop-Off

The final phase where you receive your brand's visual assets. We hand over all open files, brand guideline documents, and the complete set of stationery and collaterals—your brand, ready to go!

What's included

Final Logo Concept
Chosen logo from 3 options, provided in both high-res and open files.
Color Palette & Typography
Complete color scheme and font selections
Brand Collaterals
Designs for business cards, letterheads, stickers, and other stationery.
Visual Assets
Icons, patterns, and other design elements to enhance your brand’s look.
Comprehensive Brand Guidelines
A detailed document covering logo usage, mockups, color codes, typography, visual assets, and overall brand application.

Skills and tools

Brand Designer

Logo Designer

Visual Designer