Visual Identity

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About this service

Summary

I design cohesive and impactful visual identities that bring brands to life, combining creativity with strategic thinking to ensure every element resonates with the target audience. With a focus on timeless design and attention to detail, I deliver tailored solutions that help brands stand out and make a lasting impression.

What's included

  • Primary Logo

    The core logo design that represents the brand.

  • Logo Variations

    Alternate versions of the logo (e.g., horizontal, vertical, icon-only) for different applications.

  • Color Palette

    A defined set of brand colors with HEX, RGB, and CMYK codes for consistency.

  • Typography Guidelines

    Recommended fonts for headlines, body text, and other brand usage.

  • Brand Patterns/Textures

    Custom patterns or textures that complement the brand identity (if applicable).

  • Brand Presentation Document

    A PDF outlining how to use the logo, colors, typography, and other brand elements consistently across all materials.

  • File Formats

    High-resolution files (AI, EPS, PDF) and web-ready formats (PNG, JPEG) for all visual identity elements.

  • Usage Rights

    A document transferring ownership of the visual identity to the client upon completion.


Skills and tools

Brand Designer

Brand Strategist

Digital Marketer

Adobe Illustrator

Adobe Illustrator

Adobe Photoshop

Adobe Photoshop

Figma

Figma