Visual Identity

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About this service

Summary

I design cohesive and impactful visual identities that bring brands to life, combining creativity with strategic thinking to ensure every element resonates with the target audience. With a focus on timeless design and attention to detail, I deliver tailored solutions that help brands stand out and make a lasting impression.

What's included

  • Primary Logo

    The core logo design that represents the brand.

  • Logo Variations

    Alternate versions of the logo (e.g., horizontal, vertical, icon-only) for different applications.

  • Color Palette

    A defined set of brand colors with HEX, RGB, and CMYK codes for consistency.

  • Typography Guidelines

    Recommended fonts for headlines, body text, and other brand usage.

  • Brand Patterns/Textures

    Custom patterns or textures that complement the brand identity (if applicable).

  • Brand Presentation Document

    A PDF outlining how to use the logo, colors, typography, and other brand elements consistently across all materials.

  • File Formats

    High-resolution files (AI, EPS, PDF) and web-ready formats (PNG, JPEG) for all visual identity elements.

  • Usage Rights

    A document transferring ownership of the visual identity to the client upon completion.


Skills and tools

Brand Designer

Brand Strategist

Digital Marketer

Adobe Illustrator

Adobe Photoshop

Figma