Visual Identity
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About this service
Summary
What's included
Primary Logo
The core logo design that represents the brand.
Logo Variations
Alternate versions of the logo (e.g., horizontal, vertical, icon-only) for different applications.
Color Palette
A defined set of brand colors with HEX, RGB, and CMYK codes for consistency.
Typography Guidelines
Recommended fonts for headlines, body text, and other brand usage.
Brand Patterns/Textures
Custom patterns or textures that complement the brand identity (if applicable).
Brand Presentation Document
A PDF outlining how to use the logo, colors, typography, and other brand elements consistently across all materials.
File Formats
High-resolution files (AI, EPS, PDF) and web-ready formats (PNG, JPEG) for all visual identity elements.
Usage Rights
A document transferring ownership of the visual identity to the client upon completion.
Skills and tools
Brand Designer
Brand Strategist
Digital Marketer
Adobe Illustrator
Adobe Photoshop
Figma