Google Ads

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About this service

Summary

Google Ads Account Setup: You will work with clients to create or optimize their Google Ads account, ensuring it is properly configured to meet their marketing goals. This may include setting up billing, creating ad groups, and selecting the appropriate campaign settings.
Keyword Research: You will conduct extensive research to identify relevant and high-performing keywords that will help drive traffic to the client's website. This involves analyzing search volumes, competition, and user intent to select the best keywords to target in campaigns.
Ad Copy Creation: You will develop compelling ad copy and messaging that aligns with the client's brand and marketing objectives. This involves creating different versions of ads to test what resonates best with the target audience.
Campaign Creation: You will create new campaigns or optimize existing ones, including selecting the most appropriate ad formats, targeting specific audiences, and setting bids. This involves creating ad groups, selecting targeting options such as demographics, locations, and interests, and determining bid amounts.
Landing Page Optimization: You will optimize landing pages to improve ad relevance, user experience, and conversion rates. This involves reviewing the client's website to ensure that the landing page is optimized for the ad's target audience.
Ad Testing and Optimization: You will continuously monitor and test ads to improve performance, including adjusting bids, ad copy, and targeting. This involves analyzing ad performance data to identify areas for improvement and optimizing campaigns accordingly.
Performance Reporting: You will provide regular performance reports to the client to keep them informed of the campaign's progress and effectiveness. This involves analyzing data from Google Ads and presenting it in an easy-to-understand format.
Campaign Management: You will provide ongoing campaign management services to ensure that the client's advertising campaigns continue to meet their marketing goals and objectives. This involves monitoring performance and making necessary adjustments to campaigns.
Consultation and Strategy: You will offer consultation and strategy services to help the client develop a comprehensive digital marketing plan that aligns with their overall business objectives. This involves working with the client to understand their business and marketing goals and developing a plan to achieve them.
Training and Support: You will provide training and support to the client to help them better understand how to use Google Ads and optimize their campaigns. This involves providing guidance and resources to help the client use Google Ads effectively.

What's included

  • Google Ads

    Google Ads Account Setup: Setting up a new Google Ads account or optimizing an existing one to ensure it's properly configured to achieve the client's marketing goals. Keyword Research: Conducting extensive research to identify relevant and high-performing keywords that will help drive traffic to the client's website. Ad Copy Creation: Developing compelling ad copy and messaging that aligns with the client's brand and marketing objectives. Campaign Creation: Creating new campaigns or optimizing existing ones, including selecting the most appropriate ad formats, targeting specific audiences, and setting bids. Landing Page Optimization: Optimizing landing pages to improve ad relevance, user experience, and conversion rates. Ad Testing and Optimization: Continuously monitoring and testing ads to improve performance, including adjusting bids, ad copy, and targeting. Performance Reporting: Providing regular performance reports to the client to keep them informed of the campaign's progress and effectiveness. Campaign Management: Providing ongoing campaign management services to ensure that the client's advertising campaigns continue to meet their marketing goals and objectives. Consultation and Strategy: Offering consultation and strategy services to help the client develop a comprehensive digital marketing plan that aligns with their overall business objectives. Training and Support: Providing training and support to the client to help them better understand how to use Google Ads and optimize their campaigns.


Skills and tools

Digital Marketer
Growth Marketer
Marketing Strategist
Google Ads

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