What's included

• Campaign Strategy

  A clear and detailed plan for achieving the campaign's objectives, including target audience, budget, timelines, and KPIs.

• Ad creatives and copy

  Eye-catching and relevant visuals, videos, or graphics that will grab the attention of the target audience and convey the campaign message effectively.

• Ad testing

  A continuous and data-driven process of experimenting with different ad elements, such as headlines, images, calls-to-action, or formats, to optimize the ad's performance and ROI.

• Ad optimization

  A systematic and proactive approach to monitoring and improving the ad's metrics, such as click-through rates, conversion rates, engagement rates, or cost-per-click, through tactics such as audience refinement, bidding strategy adjustment, or ad frequency capping.

• Analysis and reporting

  A comprehensive and insightful evaluation of the ad campaign's performance, based on the predefined KPIs, such as reach, impressions, clicks, conversions, or ROI, and the learnings and recommendations for future campaigns.